John Sherrocks

Associate Director, Editorial, European Edge

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About John

John is responsible for editing The Cerulli Edge publications generated in the London office: The Cerulli Edge—Global Edition, Europe Edition, and European Monthly Product Trends Edition. In his role, he complies the diary of articles for the monthly and quarterly publications. He also commissions in-house analysts on the retail and institutional teams in the London office and freelancers to write the articles and create the exhibits.

Additionally, John writes the Global Edge special editorial for the London office and writes articles for other Cerulli Edges. For the past three years, he has written chapter one and the Key Questions Answered section of The Cerulli Report—Global Markets. John also initiated and led the research for Cerulli’s first country report on South Africa, which was published in 2020.

Prior to joining Cerulli five years ago, John was a business/finance journalist. He has worked for media operations based in the U.K., South Africa, and France.


  • South African National Diploma in Journalism obtained in 1978.
  • Various journalism-related and editing courses (in-house and external) over the decades, obtained in South Africa and the U.K.

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