Consulting Services

We help our clients uncover opportunities to grow their businesses by matching their competitive strengths with market needs. Independently owned, Cerulli’s strategic consulting is rooted in our 30+ years of providing industry-leading research, data, insights, and unmatched subject matter expertise.

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Consulting

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Jared F. Baucom

Jared F. Baucom

Managing Director, Global Sales & Marketing

Boston HQ +1 617.437.0084

Solutions by Firm type

Firms We Help

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Asset Managers

We help institutional and retail asset managers globally understand how and where to expand in an increasingly competitive and fee-compressed environment. Expand your product development and distribution initiatives with our guidance.

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Wealth Managers

What products, services, and pricing models will gather and retain investor assets? Cerulli will provide you with the strategic direction you need to help your advisors scale their businesses and help investors achieve better outcomes.

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Private Markets Firms

Cerulli can help you with each stage of the investment lifecycle—investment due diligence, management of portfolio companies, and product development and distribution into the wealth management industry.

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Financial Technology Firms

Cerulli can help you innovate toward the future with comprehensive market sizing and addressability for your services, insight into asset and wealth management trends that impact your business, and technology adoption analysis.

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How we help

Our Capabilities

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Competitive Benchmarking and Optimization

Improve your competitive position with Cerulli’s objective and unparallelled knowledge of the U.S. asset and wealth management markets. Compare your products, services, pricing, and resources with those of the broad marketplace to optimize your business.

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Consumer Insights and Segmentation

Cerulli’s quantitative and qualitative approach to gathering client data and insights can help you develop a sound customer segmentation strategy based on quantifiable factors. Optimize your solutions, service models, pricing, and distribution strategies to meet client demand.

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Custom Research

Created specifically for your business needs, Cerulli’s custom research provides distinct market insights into your particular innovation, enables unique brand awareness, and access to hard-to-reach industry participants. Cerulli ensures that every project is executed with precision.

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Distribution and Marketing Strategy

Build a scalable distribution model with the help of Cerulli's distribution and marketing expertise. We can help you assess your product positioning, optimize fees and share classes, define optimal channel targets, evaluate staffing levels, and evaluate how your clients perceive your brand.

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Investment Product Development and Management

Analyze demand, distribution, and innovation across products and vehicles—including mutual funds, exchange-traded fund (ETFs), bonds, alternative investments, separately managed accounts (SMAs), and asset allocation models—for continuous innovation.

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Market Entry and Expansion

Align your business model to capture new market opportunities. We can help you identify products, client channels, and geographies that will lead to marketshare growth. Pinpoint your next market expansion initiative and establish your growth plan.

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Pricing and Profitability

Improve profitability with the right pricing strategy across products, platforms, and markets. Cerulli’s data collected on various factors impacting pricing—vehicles, assets under management (AUM), fees, distribution partners, and plan types—can help you optimize pricing and bolster profit margins.

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Post-Merger Integration

Optimize corporate structures and integrate affiliate businesses for value creation and scale. Cerulli can help you evaluate opportunities for scale; expand or rationalize business resources; and leverage combined capabilities to advance your competitive position.

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M&A Due Diligence

Cerulli’s extensive knowledge and unparalleled data covering the asset management, wealth management, and retirement industries—and their constituents—provides buy-side and sell-side firms with strategic intelligence needed pre- and post-transaction.

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Connect With Us

As an independent firm, we partner with our clients to understand their competitive strengths, market position, and growth aspirations. We use our specialization, proprietary data, professional network, and tenured staff to guide our clients to successful outcomes. Let our legacy of industry expertise, data infrastructure, and objectivity fuel your next phase of growth.

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Cerulli Associates

By the Numbers

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years in business

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out of the top-50 asset managers as clients

By the numbers 1k

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executive research calls annually

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financial advisors in network

Meet Our Team

Subject Matter Experts

Bing Waldert

Bing Waldert

Managing Director, U.S. Research

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Bing Waldert

Bing Waldert

Managing Director, U.S. Research

Bing Waldert leads Cerulli’s U.S. Research team comprising seven research practices that cover all elements of the U.S. asset management, wealth management, and retirement markets. He has authored Cerulli reports on the wealth management industry, high-net-worth market, the annuity industry, and retirement markets. He is a frequent board-level and C-suite speaker and well-regarded industry thought leader. He has spoken in front of the Investment Company Institute (ICI), the Asset Management Association of China (AMAC), the Investments and Wealth Institute (IWI), and the Money Management Institute (MMI).

He has worked on client projects on emerging manager expansion strategies, independent registered investment advisors (RIAs), multi-family offices (MFOs), investment platforms, and the outsourced chief investment officer (OCIO) industry. In addition, he has advised multiple private equity firms on acquisitions in the wealth management space.

Full biography here.

Chris Bailey

Chris Bailey

Director

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Chris Bailey

Chris Bailey

Director

Chris is a Director in Cerulli’s Retirement practice. He leads research and analysis that covers key aspects of the retirement industry, including defined contribution (DC) plan recordkeeping, DC plan investments, and the individual retirement account (IRA) market. His research examines market sizing, product adoption and utilization, the influence of advisors and consultants, participant behavior, and more. In this capacity, he regularly engages with key players in the retirement industry, including executives within recordkeepers and asset managers, investment consultants, and financial advisory firms. In addition, his team collects data and perspectives from plan sponsors and participants annually.

Full biography here.

Andrew Blake

Andrew Blake

Associate Director

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Andrew Blake

Andrew Blake

Associate Director

Andrew is an Associate Director in the Wealth Management practice. He specializes in asset manager distribution strategies for products sold through financial advisors and is the author of The Cerulli Report—U.S. Intermediary Distribution. Before joining Cerulli Associates, he gained distribution experience at several firms, including Manulife John Hancock Investments. He also authored The Cerulli Report—U.S. Advisor Metrics, which explores trends in advisor practices, such as the use of investment products, client relationships, fees charged, and service offerings.

In his role, Andrew is also responsible for various strategic consulting engagements, focusing on key areas such as growth strategies, practice management, service expansion, M&A due diligence, product development, and distribution strategies.

Full biography here.

Stephen Caruso

Stephen Caruso

Associate Director

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Stephen Caruso

Stephen Caruso

Associate Director

As an associate director of wealth management, Stephen develops critical research on U.S. registered investment advisors (RIAs). His team is responsible for the collection, interpretation, and visualization of financial advisor data and defining emerging themes impacting the industry. He has issued groundbreaking coverage on the rise of merger and acquisition activity and related consolidation industry, the emergence of the RIA consolidator model, the role of private capital, financial advisor succession, and key practice management takeaways.

Stephen also leads Cerulli’s Advisor Research Collaborative (ARC), which consists of the development of strategic engagement activity to maintain and grow Cerulli’s proprietary network financial advisors.

Full biography here.

Asher Cheses

Asher Cheses

Director

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Asher Cheses

Asher Cheses

Director

Asher is a Director in the Wealth Management practice, specializing in research and consulting related to high-net-worth investors and advisory firms, including multi-family offices, RIAs, broker/dealers, private banks, and trust companies. As the co-head of Cerulli’s Wealth Management practice, Asher leads a team of analysts dedicated to developing data and insights to support Cerulli’s published research and consulting business. In his role, Asher is also responsible for leading various strategic consulting engagements, focusing on key areas including growth strategies, practice management, service expansion, M&A due diligence, product development, and distribution strategies.

Full biography here.

Michele Giuditta, CFA

Michele Giuditta, CFA

Director

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Michele Giuditta, CFA

Michele Giuditta, CFA

Director

Michele is a director in the Institutional practice, specializing in research and consulting related to institutional investors and third-party allocators, including defined benefit plans, endowments, foundations, insurance companies, healthcare organizations, investment consultants, and outsourced chief investment officers (OCIOs). As the co-head of Cerulli’s Institutional practice, Michele leads research for annual reports and strategic consulting engagements. During her tenure at Cerulli, Michele’s research has covered topics including investment consultants and OCIOS, responsible investing, alternative investments, and institutional distribution trends.

Prior to joining Cerulli Associates, Michele worked at Cambridge Associates as an Associate Director in the Client Relationship Management Group. Additionally, she worked at Manulife Asset Management in the Institutional Investment Sales & Services Group, holding roles in Product Management and Client Relationship Management. She began her career as an analyst in the Investment Policy & Research Group at John Hancock.

Full biography here.

Brendan Powers, CFA

Brendan Powers, CFA

Director

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Brendan Powers, CFA

Brendan Powers, CFA

Director

Brendan is co-head of Cerulli’s Product Development and Institutional practices.

The Product Development practice focuses on trends related to asset managers’ product strategy, development, and management functions. This broadly includes assessing the opportunity for product line expansion, evaluating emerging product trends, assessing optimal pricing strategy, and understanding distribution and product positioning for investment products across retail and institutional channels.

The Institutional practice specializes in research and consulting related to institutional asset owners, including defined benefit plans, endowments, foundations, insurance companies, and healthcare organizations as well as third-party allocators including consultants and outsourced chief investment officers (OCIOs).

Full biography here.

Michael Rose, CFP, MST

Michael Rose, CFP, MST

Director

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Michael Rose, CFP, MST

Michael Rose, CFP, MST

Director

Michael is a Director and co-head of Cerulli’s Wealth Management practice where he leads a team of analysts dedicated to developing data and insights to support Cerulli’s published research and consulting business. Michael specializes in research and consulting related to the delivery of wealth management services by broker/dealers in addition to wealth management technology utilized across all channels and he is the lead author of Cerulli’s U.S. Broker/Dealer Marketplace and State of U.S. Wealth Management Technology reports. Michael regularly engages with key constituents across the wealth management ecosystem, including financial advisors, wealth management firms, asset management firms, and technology providers, in order to measure key market characteristics and to advise executives.

Prior to joining Cerulli, Michael spent eight years working as a financial advisor, providing comprehensive wealth management services to high-net-worth individuals and families. Prior to his role as a financial advisor, Michael served as a market researcher and consultant for IDC, where he was responsible for researching trends within the infrastructure software marketplace and advising senior business executives on technology and product strategy.

Full biography here.

Daniil Shapiro, CFA

Daniil Shapiro, CFA

Director

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Daniil Shapiro, CFA

Daniil Shapiro, CFA

Director

Daniil is a Director in Cerulli’s Product Development practice, which focuses on trends related to asset managers’ product strategy, development, and management functions. This broadly includes assessing the opportunity for product line expansion, evaluating emerging product trends, assessing optimal pricing strategy, and understanding distribution and product positioning for investment products across retail and institutional channels.

Relying on industry surveys and interviews with a wide variety of industry stakeholders, Daniil seeks to deliver insights through Cerulli’s published research, consulting engagements, and presentations.

Full biography here.

Scott Smith

Scott Smith

Senior Director

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Scott Smith

Scott Smith

Senior Director

As the Senior Director of Advice Relationships, Scott leads Cerulli's coverage of fee-based managed accounts and investors' engagement preferences. With more than 25 years of wealth management experience, Scott adds valuable context and perspective in assisting Cerulli's clients with optimizing their advisors' and investors' platform experiences, given the evolving demand for financial advice.

During his tenure at Cerulli, Scott’s research and consulting work has covered the full spectrum of wealth management topics, from product development and wholesale distribution to portfolio management and comprehensive financial planning.

Full biography here.

James Tamposi, CFA

James Tamposi, CFA

Associate Director

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James Tamposi, CFA

James Tamposi, CFA

Associate Director

James (Jack) is an Associate Director in the Institutional practice, specializing in research and consulting related to institutional asset owners – including defined benefit plans, endowments, foundations, insurance companies, and healthcare organizations – and third-party allocators such as consultants and outsourced chief investment officers (OCIOs). Having contributed to reports across Cerulli’s suite of institutional research, he is the lead author of Cerulli’s North American Institutional Markets report, and he leads a team of analysts dedicated to developing data and insights to support Cerulli’s published research and consulting business. Supporting the firm’s consulting business, Jack has led institutional market entry strategy and pricing optimization projects for U.S. and non-U.S. asset managers.

Jack serves as President and Treasurer for the Massachusetts Air & Space Museum, a non-profit focused on fostering education through the preservation of aviation history. Prior to joining Cerulli, Jack worked as a Research Associate for Chatham Partners.

Full biography here.

Jared F. Baucom

Jared F. Baucom

Managing Director, Global Sales & Marketing

Bio →

Jared F. Baucom

Jared F. Baucom

Managing Director, Global Sales & Marketing

Jared is responsible for global sales, business development, and client service, including oversight of and coordination with the marketing team.

Prior to joining Cerulli, Jared worked as an equity analyst at Baring Asset Management, where he was responsible for the U.S. Utilities sector and also contributed to the U.S. Industrials sector. Prior to Barings, Jared spent two years at State Street Bank.

Full biography here.

Thought Leadership

Latest Insights

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The Pulse of North America

New Cerulli research produced in partnership with Edward Jones explores what’s in the hearts and on the minds of investors across North America as they strive to achieve a financially fulfilled life.

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Learn more about Cerulli’s strategic consulting and custom research offerings.

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