Michael Rose, MST
Director, Wealth Management
About Michael
Michael is a Director and co-head of Cerulli’s Wealth Management practice where he leads a team of analysts dedicated to developing data and insights to support Cerulli’s published research and consulting business. Michael specializes in research and consulting related to the delivery of wealth management services by broker/dealers in addition to wealth management technology utilized across all channels and he is the lead author of Cerulli’s Broker/Dealer Marketplace report and State of U.S. Wealth Management technology reports. Michael regularly engages with key constituents across the wealth management ecosystem, including financial advisors, wealth management firms, asset management firms, and technology providers, in order to measure key market characteristics and to advise executives.
Prior to joining Cerulli, Michael spent eight years working as a financial advisor, providing comprehensive wealth management services to high-net-worth individuals and families. Prior to his role as a financial advisor, Michael served as a market researcher and consultant for IDC, where he was responsible for researching trends within the infrastructure software marketplace and advising senior business executives on technology and product strategy.
Education
- B.S. in Finance from Bentley University
- M.S. in Taxation from Bentley University
- Graduate Certificate in Financial Planning from Bentley University
- Certified Financial Planner (CFP)
Areas of Expertise
- The ongoing evolution of the wealth management marketplace and its impact on key market constituents including wealth management firms, asset managers, technology vendors, and others.
- Tactical and strategic business decisions for broker/dealers offering wealth management services.
- Comprehensive range of technologies deployed by wealth management firms across their front-, middle-, and back-offices.
- Corporate strategy for asset managers distributing financial products through broker/dealers and their financial advisors including wholesaling and key account distribution efforts.
Recent Project Work
- Author of numerous whitepapers including a study of the current state of financial planning service offerings and a study of the breakaway advisor trend.
- Competitive analysis and market positioning for a global WealthTech provider.
- An analysis of the investment selection and due diligence process employed by wealth manager home office gatekeepers and investment decision makers when selecting asset manager partners and products.
Learn More about the U.S. Wealth Managment Practice
Our Wealth Management practice is split into four distinct areas of coverage—offering top-down and bottom-up insights into the multi-faceted corners of the industry.