Product Demand, Innovation, and Opportunity

U.S. Product Development

Develop a forward-looking approach to investment product development. This practice explores demand, distribution, and innovation across packaged investment vehicles, providing strategic insights for continuous expansion.

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Practice Detail

Inform your product strategy. Cerulli’s U.S. Product Development practice explores demand, distribution, and innovation across packaged vehicles—mutual funds, exchange-traded fund (ETFs), bonds, alternative investments, and asset allocation models—to provide strategists and product development teams the insights needed for continuous expansion. Combined with the latest product management and new product development strategies across retail and institutional markets, this practice provides a forward-looking approach to product development.

Publications

  • Annual report
  • The Cerulli Edge
  • Cerulli Lodestar

Our Experts

Meet the Team

They bring sharp analytical skills, deep product knowledge, and expertise to present opportunities for product development. Set your strategy apart with our product development team.

Matt Apkarian

Matt Apkarian

Senior Analyst

Bio →

Matt Apkarian

Matt Apkarian

Senior Analyst

Matt is a member of Cerulli’s Product Development practice, which focuses on trends related to asset managers’ product development and management functions. This broadly includes assessing the opportunity for product development, evaluating emerging product trends, and understanding distribution and product positioning for investment products across retirement, retail, and institutional channels.

Prior to joining Cerulli, Matt held roles in several business units at Fidelity Investments, including Workplace Investing, Personal Investing, and Fund Operations. Most recently, he worked as an Investment Data Analyst for Strategic Advisers, LLC.

Full biography here.

Brendan Powers, CFA

Brendan Powers, CFA

Director

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Brendan Powers, CFA

Brendan Powers, CFA

Director

Brendan is a member of Cerulli’s Product Development practice, which focuses on trends related to asset managers’ product development and management functions. This broadly includes assessing the opportunity for product development, evaluating emerging product trends, and understanding distribution and product positioning for investment products across retail and institutional channels.

Prior to joining Cerulli, Brendan worked as a Senior Client Associate at Eaton Vance Management, focusing primarily on the firm’s exchange funds.

Full biography here.

Daniil Shapiro, CFA

Daniil Shapiro, CFA

Associate Director

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Daniil Shapiro, CFA

Daniil Shapiro, CFA

Associate Director

Daniil is part of Cerulli’s Product Development practice, where he works on the identification, analysis, and reporting of asset management industry trends with a focus on exchange-traded funds (ETFs) and alternative investments.

Prior to joining Cerulli Associates, Daniil was part of the Product Management and Business Intelligence teams with the MainStay Funds, part of New York Life Investment Management. At MainStay, Daniil supported sales efforts via fund and ETF competitive analysis, product research, and development of marketing materials, as well as performance reporting. Before New York Life, Daniil was part of the risk management practice at Accenture, and held risk and compliance roles at HSBC’s investment bank.

Full biography here.

Wenyi Wei

Wenyi Wei

Associate Analyst

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Wenyi Wei

Wenyi Wei

Associate Analyst

As an associate analyst on the Product Development team, Wenyi supports lead research analysts and collaborates with other members on the Product Development team to provide quantitative analytical support and written commentary for Cerulli reports and Monthly Product Trends.

Prior to joining Cerulli, Wenyi worked as an investment analyst at 360 Huntington Fund, where he conducted fundamental analyses of securities.

Full biography here.

Donya Zargham

Donya Zargham

Associate Analyst

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Donya Zargham

Donya Zargham

Associate Analyst

Donya is a member of Cerulli’s Product Development team, which specializes in trends in product development of asset managers. As an associate analyst, she supports senior analysts while working with other members of the team in order to conduct quantitative analysis as well as assist in report writing.

Prior to joining Cerulli, Donya worked as an intern in the accounting department at Strene, Kessler, Goldstein & Fox, as well as conducted materials science research as an undergraduate researcher at UVA.

Full biography here.

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