Investment Product Development and Management

Innovate product strategy to capture assets.

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Jared F. Baucom

Jared F. Baucom

Managing Director, Global Sales & Marketing

Boston HQ +1 617.437.0084

Why Cerulli Associates

Investment Product Development and Management

Analyze demand, distribution, and innovation across products and vehicles—including mutual funds, exchange-traded fund (ETFs), bonds, alternative investments, separately managed accounts (SMAs), and asset allocation models—for continuous innovation. Our experienced team of product consultants has helped clients thoroughly vet market opportunities, bring new products to market, determine pricing, and curate the optimal investment product offering. Learn more about Cerulli's advantages:

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Data

For more than 30 years, we have captured critical data on the financial services industry and synthesized groundbreaking trends.

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Independence

Our ownership structure provides us with an unbiased, objective approach to identifying new market opportunities.

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Network

Our vast research network enables us to go to market quickly, testing market assumptions and developing accurate market sizing and sentiment analysis.

Consulting in Action

Client Success Stories

We provide our clients with the results they need to secure their competitive advantage.

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CASE STUDY

Vehicle Suitability Analysis for Investment Manager

To retain its market position, a large asset manager rooted in mutual fund product development sought to analyze its product shelf with the identification of current and anticipated investment vehicle use by existing and prospective clients in target markets. The firm engaged Cerulli to generate a plan for enhancements to its product lineup, identifying gaps in manager coverage, investment vehicle offerings, and new potential target markets.

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CASE STUDY

CIT Expansion Strategy for Retirement Recordkeeper

To expand its service offerings to asset managers seeking help with collective investment trust (CIT) product development, a prominent recordkeeper engaged Cerulli to develop a strategy to trustee CITs. Leveraging its existing research on the defined contribution (DC) and defined benefit (DB) spaces, as well as confidential interviews with DC executives, Cerulli built an actionable strategy to identify asset manager archetypes in need of trustee services, which services they find most valuable, and how to help them grow CIT assets post product launch.

SUBJECT MATTER EXPERTS

Meet Our Consultants

Bing Waldert

Bing Waldert

Managing Director, U.S. Research

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Bing Waldert

Bing Waldert

Managing Director, U.S. Research

Bing Waldert leads Cerulli’s U.S. Research team comprising seven research practices that cover all elements of the U.S. asset management, wealth management, and retirement markets. He has authored Cerulli reports on the wealth management industry, high-net-worth market, the annuity industry, and retirement markets. He is a frequent board-level and C-suite speaker and well-regarded industry thought leader. He has spoken in front of the Investment Company Institute (ICI), the Asset Management Association of China (AMAC), the Investments and Wealth Institute (IWI), and the Money Management Institute (MMI).

He has worked on client projects on emerging manager expansion strategies, independent registered investment advisors (RIAs), multi-family offices (MFOs), investment platforms, and the outsourced chief investment officer (OCIO) industry. In addition, he has advised multiple private equity firms on acquisitions in the wealth management space.

Full biography here.

Andrew Blake

Andrew Blake

Associate Director

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Andrew Blake

Andrew Blake

Associate Director

Andrew is a member of Cerulli’s Wealth Management practice, leading coverage of asset manager distribution strategy for products sold through financial advisors. With a focus on the wealth management landscape, Andrew assesses trends related to advisor use of investment products as well as their relationships with clients and varying practice types.

Prior to joining Cerulli Associates, Andrew worked at John Hancock Investment Management and a Boston-area RIA. He has spent over a decade working with financial advisors and researching distribution best practices.

Full biography here.

Asher Cheses

Asher Cheses

Director

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Asher Cheses

Asher Cheses

Director

Asher is a member of Cerulli’s Wealth Management practice, specializing in trends that impact high-end advisory firms and high-net-worth investors. In his role, Asher is responsible for leading various strategic consulting engagements within the wealth management practice, focusing on multi-family offices, RIAs, private banks, and trust companies.

Prior to joining Cerulli, Asher worked as an Investment Analyst at a Boston-based multi-family office, where he conducted fund due diligence and portfolio analysis for high-net-worth investors.

Full biography here.

Michele Giuditta, CFA

Michele Giuditta, CFA

Director

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Michele Giuditta, CFA

Michele Giuditta, CFA

Director

Michele is a director of the Institutional practice and leads research for annual reports and strategic consulting engagements. She specializes in environmental, social, and governance investing and outsourced CIO research.

Prior to joining Cerulli Associates, Michele worked at Cambridge Associates as an Associate Director in the Client Relationship Management Group. Additionally, she worked at Manulife Asset Management in the Institutional Investment Sales & Services Group, and held roles in Product Management and Client Relationship Management. She began her career as an analyst in the Investment Policy & Research Group at John Hancock.

Full biography here.

Brendan Powers, CFA

Brendan Powers, CFA

Director

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Brendan Powers, CFA

Brendan Powers, CFA

Director

Brendan is a member of Cerulli’s Product Development practice, which focuses on trends related to asset managers’ product development and management functions. This broadly includes assessing the opportunity for product development, evaluating emerging product trends, and understanding distribution and product positioning for investment products across retail and institutional channels.

Prior to joining Cerulli, Brendan worked as a Senior Client Associate at Eaton Vance Management, focusing primarily on the firm’s exchange funds.

Full biography here.

Michael Rose, MST

Michael Rose, MST

Director

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Michael Rose, MST

Michael Rose, MST

Director

Michael is a director within Cerulli’s Wealth Management practice, where he researches key elements of the wealth management industry, with an emphasis on broker/dealers and wealth management technology. In this capacity, he regularly engages with constituents across the wealth management ecosystem, including retail investors, financial advisors, and executives within wealth management, asset management, and technology firms, in order to support Cerulli’s market research initiatives.

Prior to joining Cerulli, Michael spent eight years working as a financial advisor, providing comprehensive wealth management services to high-net-worth individuals and families. Prior to his role as a financial advisor, Michael served as a research analyst for IDC, where he was responsible for researching trends within the technology industry and advising senior business executives on product strategy.

Full biography here.

Scott Smith

Scott Smith

Senior Director

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Scott Smith

Scott Smith

Senior Director

With more than 20 years of financial services industry experience, Scott leads Cerulli’s research efforts focused on investor behavior and advisory relationships. In his time at Cerulli, he has authored more than two dozen in-depth reports on topics ranging from wholesale distribution to digital advice platforms. His research helps Cerulli’s clients understand how to optimize their platforms given the evolving demand for financial advice.

Scott started his career wearing a headset at Putnam Investments’ service center in 1996, before moving to more strategic roles at MFS Investment Management starting in 2000, and then to Cerulli in 2007. In addition, he currently serves as member of the CFP Board’s Digital Advice Working Group, and as a judge for the wealthmanagement.com Industry Awards.

Full biography here.

James Tamposi, CFA

James Tamposi, CFA

Associate Director

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James Tamposi, CFA

James Tamposi, CFA

Associate Director

James (Jack) is the lead author of The Cerulli Report—North American Institutional Markets and sets the agenda for The Cerulli Edge—U.S. Institutional Edition. Jack has led U.S. market entry strategy and U.S. institutional pricing optimization projects, supporting both foreign and domestic asset managers. During his time at Cerulli, he has contributed to reports across Cerulli’s suite of institutional research, focusing on topics such as insurance general accounts, outsourced chief investment officers, alternative investments, and U.S. subadvisory.

Prior to joining Cerulli, Jack worked as a Research Associate for Chatham Partners.

Full biography here.

Jared F. Baucom

Jared F. Baucom

Managing Director, Global Sales & Marketing

Bio →

Jared F. Baucom

Jared F. Baucom

Managing Director, Global Sales & Marketing

Jared is responsible for global sales, business development, and client service, including oversight of and coordination with the marketing team.

Prior to joining Cerulli, Jared worked as an equity analyst at Baring Asset Management, where he was responsible for the U.S. Utilities sector and also contributed to the U.S. Industrials sector. Prior to Barings, Jared spent two years at State Street Bank.

Full biography here.

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Thought Leadership

Explore Our Perspectives

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Advisors Ramp Up Use of Asset Allocation Model Portfolios

Evaluate the factors driving advisors to outsource client portfolio construction

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The Future of Customization in Asset Management

How will demand for customization shape product development efforts across the retirement and retail investor channels for the foreseeable future? Gain Cerulli's projections for demand, adoption, and differentiation.

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Customization for Tomorrow

Separately managed accounts (SMAs) are no longer just a solution for high-net-worth investors. With the advent of commission-free trading and investment minimums on the decline, this vehicle is becoming widely accessible to the mass market.

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U.S. Asset Allocation Models: Differentiation and Distribution

Evaluate portfolio construction and distribution technology, top product development initiatives for model providers, and how managers can win shelf space on increasingly crowded distribution platforms.

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Taking Private Investments to the Masses

Join Cerulli’s Daniil Shapiro, CFA, for insights into the structures and channels managers should consider for distribution to the masses, the types of exposures that wealth managers are looking for, and other resources needed to grow adoption.

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SOLUTIONS BY FIRM TYPE

Firms We Help

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Asset Managers

We help institutional and retail asset managers globally understand how and where to expand in an increasingly competitive and fee-compressed environment. Learn how we can help you with your product development and distribution initiatives.

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Wealth Management

What products, services, and pricing models will gather and retain investor assets? Cerulli will provide you with the strategic direction you need to help your advisors scale their businesses and help investors achieve better outcomes.

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Private Market Firms

Cerulli can help you with each stage of the investment lifecycle—investment due diligence, management of portfolio companies, and product development and distribution into the wealth management industry.

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Financial Technology

Cerulli can help you innovate toward the future with comprehensive market sizing and addressability for your services, insight into asset and wealth management trends that impact your business, and technology adoption analysis.

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