Strategic Consulting

Private Markets

Cerulli helps private markets firms with each stage of the investment lifecycle—investment due diligence, distribution and product development, and management of portfolio companies.

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Consulting

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Jared F. Baucom

Jared F. Baucom

Managing Director, Global Sales & Marketing

Boston HQ +1 617.437.0084

Let Us Help You

Cerulli has the network, data, perspective, and subject matter expertise you need to build and grow marketshare. With each stage of the investment lifecycle—investment due diligence, distribution and product development, and management of portfolio companies—Cerulli’s unmatched strategic guidance can help you develop your approach.

We help private markets firms confidently deploy capital in the wealth management and financial technology markets. Let us help you understand the risks and the opportunities with our comprehensive market sizing and due diligence.

How We Help Private Markets Firms

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Distribution & Product Development

  • Assess vehicle type and fee structure for target clients within wealth management
  • Assess retail distribution opportunities across high-net-worth (HNW) and ultra-high-net-worth (UHNW) channels
  • Understand advisor sentiment, demand, and bridge education gaps
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Investment Due Diligence

  • Conduct due diligence for acquisition targets in the asset management, wealth management, and fintech industries
  • Evaluate secular trends driving industry consolidation and their impact on acquisition targets
  • Size the market and critical demographic shifts underway shaping the advice value chain
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Portfolio Company Management

  • Evaluate opportunities for scale
  • Expand or rationalize product, service, or distribution resources
  • Optimize corporate structures and integrate affiliate businesses

Success Stories

Firm type private markets case studies

RIA Diligence for Private Equity Firm

A private equity firm needed to understand the competitive positioning of a mid-sized RIA as a platform to acquire additional RIAs. Cerulli conducted interviews with independent RIA advisors, custodians, and TAMP executives and delivered original market sizing of the consolidation opportunity in the RIA market.

Firm type private markets case studies4

Private Equity Firm Seeks Due Diligence on Alternative Investments Platform

A private equity firm required due diligence on the market for retail alternative investment adoption and the use of operational fintech platforms. Cerulli interviewed financial advisors across channels who use alternative investments and delivered a detailed outlook on alternative investment adoption.

Firm type private markets case studies3

Distribution Strategy for Private Investments in U.S. Wealth Management Marketplace

Developed comprehensive a distribution approach to entering a highly fragmented market, including an analysis of pricing, product features, vehicles, intermediaries, and communication preferences.

Firm type private markets case studies2

Private Equity Firm Evaluates Retirement Technology Opportunity

Analyzed the market landscape for small-market 401(k) plans and assessed opportunity for tech-based recordkeeper to gain share.


Meet Our Consultants

Our diligence teams come with deep backgrounds in asset and wealth management and extensive knowledge of markets, asset managers, intermediaries, and investors.

Bing Waldert

Bing Waldert

Managing Director, U.S. Research

Bio →

Bing Waldert

Bing Waldert

Managing Director, U.S. Research

Bing Waldert leads Cerulli’s U.S. Research team comprising seven research practices that cover all elements of the U.S. asset management, wealth management, and retirement markets. He has authored Cerulli reports on the wealth management industry, high-net-worth market, the annuity industry, and retirement markets. He is a frequent board-level and C-suite speaker and well-regarded industry thought leader. He has spoken in front of the Investment Company Institute (ICI), the Asset Management Association of China (AMAC), the Investments and Wealth Institute (IWI), and the Money Management Institute (MMI).

He has worked on client projects on emerging manager expansion strategies, independent registered investment advisors (RIAs), multi-family offices (MFOs), investment platforms, and the outsourced chief investment officer (OCIO) industry. In addition, he has advised multiple private equity firms on acquisitions in the wealth management space.

Full biography here.

Stephen Caruso

Stephen Caruso

Associate Director

Bio →

Stephen Caruso

Stephen Caruso

Associate Director

Stephen is a Associate Director in the Wealth Management practice where he leads research into the registered investment advisor (RIA) channels. As part of his research, he is the author of Cerulli’s U.S. RIA Marketplace report and has written on topics including private equity investment in RIAs and the role staff play in RIAs’ pursuit of scale.

Full biography here.

Asher Cheses

Asher Cheses

Director

Bio →

Asher Cheses

Asher Cheses

Director

Asher is a member of Cerulli’s Wealth Management practice, specializing in trends that impact high-end advisory firms and high-net-worth investors. In his role, Asher is responsible for leading various strategic consulting engagements within the wealth management practice, focusing on multi-family offices, RIAs, private banks, and trust companies.

Prior to joining Cerulli, Asher worked as an Investment Analyst at a Boston-based multi-family office, where he conducted fund due diligence and portfolio analysis for high-net-worth investors.

Full biography here.

Brendan Powers, CFA

Brendan Powers, CFA

Director

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Brendan Powers, CFA

Brendan Powers, CFA

Director

Brendan is a member of Cerulli’s Product Development practice, which focuses on trends related to asset managers’ product development and management functions. This broadly includes assessing the opportunity for product development, evaluating emerging product trends, and understanding distribution and product positioning for investment products across retail and institutional channels.

Prior to joining Cerulli, Brendan worked as a Senior Client Associate at Eaton Vance Management, focusing primarily on the firm’s exchange funds.

Full biography here.

Michael Rose, MST

Michael Rose, MST

Director

Bio →

Michael Rose, MST

Michael Rose, MST

Director

Michael is a director within Cerulli’s Wealth Management practice, where he researches key elements of the wealth management industry, with an emphasis on broker/dealers and wealth management technology. In this capacity, he regularly engages with constituents across the wealth management ecosystem, including retail investors, financial advisors, and executives within wealth management, asset management, and technology firms, in order to support Cerulli’s market research initiatives.

Prior to joining Cerulli, Michael spent eight years working as a financial advisor, providing comprehensive wealth management services to high-net-worth individuals and families. Prior to his role as a financial advisor, Michael served as a research analyst for IDC, where he was responsible for researching trends within the technology industry and advising senior business executives on product strategy.

Full biography here.

Daniil Shapiro, CFA

Daniil Shapiro, CFA

Director

Bio →

Daniil Shapiro, CFA

Daniil Shapiro, CFA

Director

Daniil is part of Cerulli’s Product Development practice, where he works on the identification, analysis, and reporting of asset management industry trends with a focus on exchange-traded funds (ETFs) and alternative investments.

Prior to joining Cerulli Associates, Daniil was part of the Product Management and Business Intelligence teams with the MainStay Funds, part of New York Life Investment Management. At MainStay, Daniil supported sales efforts via fund and ETF competitive analysis, product research, and development of marketing materials, as well as performance reporting. Before New York Life, Daniil was part of the risk management practice at Accenture, and held risk and compliance roles at HSBC’s investment bank.

Full biography here.

Jared F. Baucom

Jared F. Baucom

Managing Director, Global Sales & Marketing

Bio →

Jared F. Baucom

Jared F. Baucom

Managing Director, Global Sales & Marketing

Jared is responsible for global sales, business development, and client service, including oversight of and coordination with the marketing team.

Prior to joining Cerulli, Jared worked as an equity analyst at Baring Asset Management, where he was responsible for the U.S. Utilities sector and also contributed to the U.S. Industrials sector. Prior to Barings, Jared spent two years at State Street Bank.

Full biography here.

Thought Leadership

Explore Our Perspectives

We cover the most important themes impacting the private equity industry.

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July 2024

Alternative Allocations Podcast

Daniil Shapiro, CFA, Director at Cerulli Associates, joins Franklin Templeton's Alternative Allocations Podcast to discuss advisor adoption of alternative investments and the evolution of the industry.

View PODCAST

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July 2024

Taking Private Investments to the Masses

Join Cerulli’s Daniil Shapiro, CFA, for insights into the structures and channels managers should consider for distribution to the masses, the types of exposures that wealth managers are looking for, and other resources needed to grow adoption.

Access the Recording

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May 2024

M&A in Wealth Management

Access Cerulli’s latest insights on the drivers shaping merger and acquisition (M&A) activity in wealth management and the way that M&A will impact how advice is delivered across channels.

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September 2023

Adapting to Growing Private Markets: A Playbook for Practice Success

Advisors can use alternative investments to differentiate practices and attract, consolidate, and retain client assets.

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June 2023

Private Equity Carves Out Its Place in the RIA Space

Backed by some of the industry’s biggest PE players, M&A among RIA consolidators is strong.

View WHITE PAPER

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February 2023

Fund Domicile Selection: Enabling Global Alternative Asset Growth

Explore the domicile selection process for U.S. private capital managers seeking expansion.

View CUSTOM RESEARCH

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