Strategic Consulting

Fintech

Cerulli helps fintech providers innovate toward the future of financial services with comprehensive market sizing and analysis of technology adoption among asset and wealth management firms.

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Consulting

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Jared F. Baucom

Jared F. Baucom

Managing Director, Global Sales & Marketing

Boston HQ +1 617.437.0084

Let Us Help You

Cerulli works with financial technology firms to evaluate market trends, size market segments, understand asset and wealth manager fees and technology sentiment, assess evolving investor preferences, and develop total addressable market analysis.

Our project work coupled with our independent views and deep historical industry knowledge enable us to guide the industry with credible insight. If asset and wealth management firms are a target market, Cerulli is well positioned to help you advance your product and marketing strategy.

How We Help Fintech Providers

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Total Addressable Market Analysis

Cerulli helps fintech providers understand how advisor and investor marketshare continue to change in an era of increased fiduciary awareness, enhanced technology adoption, and the expectation of falling margins. As you develop your solutions, we can help you identify the types of firms and service models most likely to be the winners of the future.

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Understand Advisor Tech Decision-Making and Adoption

We help fintech providers identify key decision-making criteria, quantify advisor sentiment and technology spend, and help you make the right resource investments in your wealth technology strategy.

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Identify the True Opportunity of Direct Indexing

As fractional shares and the disappearance of brokerage commissions have removed barriers to personalized portfolio solutions, direct indexing has come to the fore. We help fintech providers assess opportunities in this market.


Success Stories

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Fintech Growth Strategy

Conducted strategic review for multi-line wealthtech provider on wealth management market structure and technology buying habits in order to develop an integrated product development and sales strategy.

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Fintech Platform Competitive Assessment

Analyzed market demand amongst advisors and institutions for volatility management software offerings to refine sales strategy.

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Market Assessment for Portfolio Analytics Tools

Conducted strategic review for global alternatives manager, expanding their proprietary technology platform. Recommendations detailed the target segments’ demand for portfolio analytics and risk management tools, and a product roadmap for strategic market expansion. 


Meet Our Consultants

Bing Waldert

Bing Waldert

Managing Director, U.S. Research

Bio →

Bing Waldert

Bing Waldert

Managing Director, U.S. Research

Bing Waldert leads Cerulli’s U.S. Research team comprising seven research practices that cover all elements of the U.S. asset management, wealth management, and retirement markets. He has authored Cerulli reports on the wealth management industry, high-net-worth market, the annuity industry, and retirement markets. He is a frequent board-level and C-suite speaker and well-regarded industry thought leader. He has spoken in front of the Investment Company Institute (ICI), the Asset Management Association of China (AMAC), the Investments and Wealth Institute (IWI), and the Money Management Institute (MMI).

He has worked on client projects on emerging manager expansion strategies, independent registered investment advisors (RIAs), multi-family offices (MFOs), investment platforms, and the outsourced chief investment officer (OCIO) industry. In addition, he has advised multiple private equity firms on acquisitions in the wealth management space.

Full biography here.

Asher Cheses

Asher Cheses

Director

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Asher Cheses

Asher Cheses

Director

Asher is a Director in the Wealth Management practice, specializing in research and consulting related to high-net-worth investors and advisory firms, including multi-family offices, RIAs, broker/dealers, private banks, and trust companies. As the co-head of Cerulli’s Wealth Management practice, Asher leads a team of analysts dedicated to developing data and insights to support Cerulli’s published research and consulting business. In his role, Asher is also responsible for leading various strategic consulting engagements, focusing on key areas including growth strategies, practice management, service expansion, M&A due diligence, product development, and distribution strategies.

Full biography here.

Brendan Powers, CFA

Brendan Powers, CFA

Director

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Brendan Powers, CFA

Brendan Powers, CFA

Director

Brendan is a member of Cerulli’s Product Development practice, which focuses on trends related to asset managers’ product development and management functions. This broadly includes assessing the opportunity for product development, evaluating emerging product trends, and understanding distribution and product positioning for investment products across retail and institutional channels.

Prior to joining Cerulli, Brendan worked as a Senior Client Associate at Eaton Vance Management, focusing primarily on the firm’s exchange funds.

Full biography here.

Michael Rose, MST

Michael Rose, MST

Director

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Michael Rose, MST

Michael Rose, MST

Director

Michael is a director within Cerulli’s Wealth Management practice, where he researches key elements of the wealth management industry, with an emphasis on broker/dealers and wealth management technology. In this capacity, he regularly engages with constituents across the wealth management ecosystem, including retail investors, financial advisors, and executives within wealth management, asset management, and technology firms, in order to support Cerulli’s market research initiatives.

Prior to joining Cerulli, Michael spent eight years working as a financial advisor, providing comprehensive wealth management services to high-net-worth individuals and families. Prior to his role as a financial advisor, Michael served as a research analyst for IDC, where he was responsible for researching trends within the technology industry and advising senior business executives on product strategy.

Full biography here.

Scott Smith

Scott Smith

Senior Director

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Scott Smith

Scott Smith

Senior Director

With more than 20 years of financial services industry experience, Scott leads Cerulli’s research efforts focused on investor behavior and advisory relationships. In his time at Cerulli, he has authored more than two dozen in-depth reports on topics ranging from wholesale distribution to digital advice platforms. His research helps Cerulli’s clients understand how to optimize their platforms given the evolving demand for financial advice.

Scott started his career wearing a headset at Putnam Investments’ service center in 1996, before moving to more strategic roles at MFS Investment Management starting in 2000, and then to Cerulli in 2007. In addition, he currently serves as member of the CFP Board’s Digital Advice Working Group, and as a judge for the wealthmanagement.com Industry Awards.

Full biography here.

Jared F. Baucom

Jared F. Baucom

Managing Director, Global Sales & Marketing

Bio →

Jared F. Baucom

Jared F. Baucom

Managing Director, Global Sales & Marketing

Jared is responsible for global sales, business development, and client service, including oversight of and coordination with the marketing team.

Prior to joining Cerulli, Jared worked as an equity analyst at Baring Asset Management, where he was responsible for the U.S. Utilities sector and also contributed to the U.S. Industrials sector. Prior to Barings, Jared spent two years at State Street Bank.

Full biography here.

Thought Leadership

Explore Our Perspectives

We cover the most important themes impacting the fintech industry.

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401(k) Managed Accounts: A Misunderstood Value Proposition

This research explores the opportunity to improve retirement confidence through increased participant adoption of DC managed accounts.

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M&A in Wealth Management

Access Cerulli’s latest insights on the drivers shaping merger and acquisition (M&A) activity in wealth management and the way that M&A will impact how advice is delivered across channels.

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Improving Recruitment and Retention Throughout Advisors’ Lifecycles

Uncovering opportunities and best practices at banks and credit unions.

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The Case for Direct Indexing: Differentiation in a Competitive Marketplace

Demand for customization and differentiation from financial advisors and wealth management firms will lead to a surge in assets for direct indexing, with assets expected to grow at a five-year compound annual growth rate (CAGR) of 12.3% and close 2026 with $825 billion in total assets.

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