North American Institutional Markets 2024
Analyzing the Impact of Interest Rates
Track Product- and Service-Level Demands
- Examine the needs of institutional asset owners across client segments, and how asset managers can collaborate with asset owners to offer investment solutions that fit their needs
- Explore the shift toward private investments in an inflationary environment
- Assess liability-driven investors’ approach to potential rising-rate environment
Buy Now
Summary
This report focuses on trends in U.S. institutional markets and includes an analysis of the Canadian defined benefit marketplace. It covers how managers are serving the evolving needs of each institutional client segment (defined benefit, endowments and foundations, health and hospital systems, and insurance general accounts). It also examines how asset managers organize their distribution and marketing teams to market products and solutions to institutional clients. Areas of focus include trends in investment vehicle use (particularly collective investment trusts), asset allocation trends, and uptake of active versus passive strategies.
A Note from the Author
Institutional Investors Increasingly Leverage ETFs

James Tamposi, CFA
Associate Director
Bio →

James Tamposi, CFA
Associate Director
James (Jack) is the lead author of The Cerulli Report—North American Institutional Markets and sets the agenda for The Cerulli Edge—U.S. Institutional Edition. Jack has led U.S. market entry strategy and U.S. institutional pricing optimization projects, supporting both foreign and domestic asset managers. During his time at Cerulli, he has contributed to reports across Cerulli’s suite of institutional research, focusing on topics such as insurance general accounts, outsourced chief investment officers, alternative investments, and U.S. subadvisory.
Prior to joining Cerulli, Jack worked as a Research Associate for Chatham Partners.
Full biography here.
Institutional investors are rethinking allocations to mutual funds in favor of exchange-traded funds (ETFs). Here’s a look at the numbers:
- A net 37% of institutions (calculated as the percentage of investors that expect to increase allocations less the percentage of investors that expect to decrease allocations) expect to increase allocations to ETFs in the next two years. Meanwhile, a net 11% expect to decrease allocations to mutual funds.
- On a channel level, this trend is most notable among insurance general accounts—a net 40% expect to increase allocations to ETFs over the next two years, while a net 25% expect to decrease allocations to mutual funds.
- Although ETFs are already widely adopted across institutions—80% of institutional investors surveyed by Cerulli report using ETFs—only 16% of institutions that use ETFs say they use the vehicle as a core portfolio holding. Asked the same question in Cerulli’s 2022 survey, only 8% of institutions indicated that they use ETFs as a core portfolio holding.
- At least 76% of institutional investors across channels employ passive equity ETFs. Insurance companies, which have the highest rate of adoption across all ETF types, use active equity and passive fixed-income ETFs at the same rate (78%).
What does this mean for mandates? For more on this, access The Cerulli Report—North American Institutional Markets 2024. Gain comprehensive market sizing and asset projections across key institutional client segments, including insurance general accounts, public defined benefit (DB) plans, single- and multi-employer corporate DB plans, foundations, endowments, and health and hospital systems.
Contact us
Want more information?
Learn more about this report and related Cerulli research.
Contact Us
Included with Purchase
Methodology
Each report is lead authored by a senior Cerulli analyst with significant industry experience. The report incorporates qualitative and quantitative inputs, based on Cerulli’s proprietary research process. For more on our research process, click here.
Executive Summary
Get the most important report findings distilled in an easy-to-understand and highly visual format before you begin your journey through the report or use it as a tool for senior leadership.
Interactive Report Dashboard
Access consolidated data from multiple report exhibits in a single comparative view. Flexibly build your view of data with customizable filters and share the results in a format that meets your requirements.
Analyst Support
Got a question? Our analysts are available to help you interpret and analyze key findings as well as provide their perspective on industry trends.
Data Behind the Report
Data is the foundation of our reports. Each study contains nearly 100 exhibits, available to buyers in Excel format. Extract and explore Cerulli’s data and analysis your way.
Digital Access
Access your reports digitally anytime, anywhere, on any device through our client portal.
You May Also be Interested in:
- Annual report
- The Cerulli Edge

CUSTOM RESEARCH & STRATEGIC CONSULTING
Cerulli for Consulting
Understand where to allocate resources to achieve your objectives. We can help you determine which initiatives are likely to be successful and those that may not achieve the desired effect. In an increasingly competitive market, our objectivity and experience can help you to advance your firm’s unique strengths.