Strategic Consulting

Wealth Management 

We help wealth managers define new opportunities to forge deeper client relationships, gain greater efficiencies, and amplify growth.

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Let us Help You

Cerulli helps wealth managers evaluate strategic initiatives related to evolving advisor and investor dynamics, shifts in product supply and demand, competitor benchmarking, and innovations in technology.

Our consulting capabilities are powered by the industry’s most comprehensive and reliable advisor survey data collection—capturing over 2,000 financial advisor survey responses annually. We’ve helped a wide range of clients, offering tailored guidance—based on our distinct market data, knowledge, and history—to strengthen and scale business models through industry changes.

Explore our service offerings and solutions below.

How We Help Wealth Managers

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Segmentation and Scale

Our team of experts works alongside our wealth management clients to develop custom segmented strategies—tailored to customers’ needs—and determine appropriate product and service offerings.

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Growth Strategies

Whether it's an organic or inorganic growth strategy, Cerulli can help you prepare for the future with a complete picture of where wealth is today, where it will be tomorrow, and the service models needed as wealth changes hands.

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Retirement Income Solutions and Decumulation Strategies

Our team can evaluate whether you have the right retirement income products, portfolio construction tools, and services for your investors.

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Technology Optimization

Cerulli can benchmark your technology offering, help you to understand emerging trends in advisor technology adoption, and address gaps in your tech stack.

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Customized Portfolios

Direct indexing has come to the fore, opening personalized portfolio possibilities. Cerulli can help you evaluate the latest trends in wealthtech and what these advancements could mean for your business.

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Fees

We can help you refine your pricing structure by assessing the competitive fee landscape by client segment, AUM tier, and service offering, ensuring you have the right structure to attract clients.


Success Stories

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Platform Strategy

Worked with global wealth manager to optimize their advisory platform. Analyzed market landscape, benchmarked competitors, and prioritized strategic changes to the platform.

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HNW Strategy

Partnered with mid-market-focused wealth management firm to develop a suite of services to attract and retain HNW/UHNW families.

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Wealth Manager Technology Stack

Worked with major wealth management firm to identify best-in-class wealthtech solutions and how these solutions drive efficiency and organic growth.

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RIA Custodian Competitive Review

Evaluated advisor satisfaction with competitive custodians’ product and service offerings to influence future product development roadmap.

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Fintech Growth Strategy

Conducted strategic review for multi-line wealthtech provider on wealth management market structure and technology buying habits in order to develop an integrated product development and sales strategy.


Meet Our Consultants

Bing Waldert

Bing Waldert

Managing Director, U.S. Research

Bio →

Bing Waldert

Bing Waldert

Managing Director, U.S. Research

Bing Waldert leads Cerulli’s U.S. Research team comprising seven research practices that cover all elements of the U.S. asset management, wealth management, and retirement markets. He has authored Cerulli reports on the wealth management industry, high-net-worth market, the annuity industry, and retirement markets. He is a frequent board-level and C-suite speaker and well-regarded industry thought leader. He has spoken in front of the Investment Company Institute (ICI), the Asset Management Association of China (AMAC), the Investments and Wealth Institute (IWI), and the Money Management Institute (MMI).

He has worked on client projects on emerging manager expansion strategies, independent registered investment advisors (RIAs), multi-family offices (MFOs), investment platforms, and the outsourced chief investment officer (OCIO) industry. In addition, he has advised multiple private equity firms on acquisitions in the wealth management space.

Full biography here.

Asher Cheses

Asher Cheses

Director

Bio →

Asher Cheses

Asher Cheses

Director

Asher is a member of Cerulli’s Wealth Management practice, specializing in trends that impact high-end advisory firms and high-net-worth investors. In his role, Asher is responsible for leading various strategic consulting engagements within the wealth management practice, focusing on multi-family offices, RIAs, private banks, and trust companies.

Prior to joining Cerulli, Asher worked as an Investment Analyst at a Boston-based multi-family office, where he conducted fund due diligence and portfolio analysis for high-net-worth investors.

Full biography here.

Brendan Powers, CFA

Brendan Powers, CFA

Director

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Brendan Powers, CFA

Brendan Powers, CFA

Director

Brendan is a member of Cerulli’s Product Development practice, which focuses on trends related to asset managers’ product development and management functions. This broadly includes assessing the opportunity for product development, evaluating emerging product trends, and understanding distribution and product positioning for investment products across retail and institutional channels.

Prior to joining Cerulli, Brendan worked as a Senior Client Associate at Eaton Vance Management, focusing primarily on the firm’s exchange funds.

Full biography here.

Michael Rose, MST

Michael Rose, MST

Director

Bio →

Michael Rose, MST

Michael Rose, MST

Director

Michael is a director within Cerulli’s Wealth Management practice, where he researches key elements of the wealth management industry, with an emphasis on broker/dealers and wealth management technology. In this capacity, he regularly engages with constituents across the wealth management ecosystem, including retail investors, financial advisors, and executives within wealth management, asset management, and technology firms, in order to support Cerulli’s market research initiatives.

Prior to joining Cerulli, Michael spent eight years working as a financial advisor, providing comprehensive wealth management services to high-net-worth individuals and families. Prior to his role as a financial advisor, Michael served as a research analyst for IDC, where he was responsible for researching trends within the technology industry and advising senior business executives on product strategy.

Full biography here.

Scott Smith

Scott Smith

Director

Bio →

Scott Smith

Scott Smith

Director

With more than 20 years of financial services industry experience, Scott leads Cerulli’s research efforts focused on investor behavior and advisory relationships. In his time at Cerulli, he has authored more than two dozen in-depth reports on topics ranging from wholesale distribution to digital advice platforms. His research helps Cerulli’s clients understand how to optimize their platforms given the evolving demand for financial advice.

Scott started his career wearing a headset at Putnam Investments’ service center in 1996, before moving to more strategic roles at MFS Investment Management starting in 2000, and then to Cerulli in 2007. In addition, he currently serves as member of the CFP Board’s Digital Advice Working Group, and as a judge for the wealthmanagement.com Industry Awards.

Full biography here.

Jared F. Baucom

Jared F. Baucom

Managing Director, Global Sales & Marketing

Bio →

Jared F. Baucom

Jared F. Baucom

Managing Director, Global Sales & Marketing

Jared is responsible for global sales, business development, and client service, including oversight of and coordination with the marketing team.

Prior to joining Cerulli, Jared worked as an equity analyst at Baring Asset Management, where he was responsible for the U.S. Utilities sector and also contributed to the U.S. Industrials sector. Prior to Barings, Jared spent two years at State Street Bank.

Full biography here.

Thought Leadership

Explore Our Perspectives

We cover the most important themes impacting the wealth management industry.

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May 2024

401(k) Managed Accounts: A Misunderstood Value Proposition

This research explores the opportunity to improve retirement confidence through increased participant adoption of DC managed accounts.

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May 2023

Improving Recruitment and Retention Throughout Advisors’ Lifecycles

Uncovering opportunities and best practices at banks and credit unions.

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December 2022

The Case for Direct Indexing: Differentiation in a Competitive Marketplace

Demand for customization and differentiation from financial advisors and wealth management firms will lead to a surge in assets for direct indexing, with assets expected to grow at a five-year compound annual growth rate (CAGR) of 12.3% and close 2026 with $825 billion in total assets.

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Connect With Us

Learn more about how our consulting services can help you.

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