Cerulli Edge

U.S. Retail Investor

Connect with U.S. Retail Investor Trends

  • Gauge the past performance of U.S. advisors and project future gains
  • Assess investor behavior and changes investors are making to their relationships with advisors, direct providers, and technology platforms
  • Evaluate how investors plan to change their consumption of financial services information and preferred channels and methods of communication

$9,750

US Retail Investor hero

Buy Now

Drew O'Hearn, CFP

Drew O'Hearn, CFP

Director, Account Management

Request Sample

Explore the Publication

Understand the behaviors, motivations, and decision criteria of investors across the full spectrum of age and wealth tiers. This publication provides timely insights into the preferences of U.S. households. It also provides strategic and tactical recommendations for asset managers, distributors, and other industry stakeholders.

Quarterly

Latest Issues

US Retail monthly image 01

Q3 2021Environmental, Social, and Governance Issue

Featuring:

  • Targeting to ESG Nuances
  • Understanding Resistance
Retirement Quarter Images 04

Q2 2021 — Trust Issue

Featuring:

  • Assessing Client Trust Across Segments
  • Robinhood, Meme Stocks, and Fiduciary Responsibility
US RIE 1 Q 2021 01

Q1 2021 — Gender Parity Issue

Featuring:

  • Narrowing the Advice Gap
  • Investing for a Cause
US Retail monthly image 04

Q4 2020 — Evolving Investor Preferences Issue

Featuring:

  • Volatile Communication
  • Great Expectations
US Retail monthly image 03

Q3 2020 — Day Trading Issue

Featuring:

  • Investor Pulse: Day Trading Boom 2.0
  • Provider Deep Dive
US Retail monthly image 02

Q2 2020 — COVID-19 Issue

Featuring:

  • Advising Through the COVID Crucible

gain access

U.S. Retail Investor Edition

The Cerulli Edge is the best way to stay up to speed on what’s happening across the global asset and wealth management industries.

Buy Now

Our Experts

Meet the Team

The U.S. Investor team is committed to providing ground-breaking insights on what end-investors want, what channels they prefer to access, and their sentiment across myriad factors. Learn how they can help you better service this segment of the market.

Scott Smith

Scott Smith

Director

Bio →

Scott Smith

Scott Smith

Director

With more than 20 years of financial services industry experience, Scott leads Cerulli’s research efforts focused on investor behavior and advisory relationships. In his time at Cerulli, he has authored more than two dozen in-depth reports on topics ranging from wholesale distribution to digital advice platforms. His research helps Cerulli’s clients understand how to optimize their platforms given the evolving demand for financial advice.

Scott started his career wearing a headset at Putnam Investments’ service center in 1996, before moving to more strategic roles at MFS Investment Management starting in 2000, and then to Cerulli in 2007. In addition, he currently serves as member of the CFP Board’s Digital Advice Working Group, and as a judge for the wealthmanagement.com Industry Awards.

Full biography here.

John McKenna

John McKenna

Analyst

Bio →

John McKenna

John McKenna

Analyst

John specializes in investor trends and behaviors across different provider and advisory relationships. He contributes to The Cerulli Edge—Retail Investor series and two annual reports, as well as providing quantitative and qualitative analyses for multiple practices and consulting engagements.

Prior to joining Cerulli Associates, John was an assistant at Harvard Kennedy School of Government, researching philanthropic habits among ultra-high-net-worth Chinese and American benefactors.

Full biography here.

You May Also Be Interested In

  • Annual report
  • Cerulli Edge
  • Cerulli Lodestar

We use cookies to improve your site experience, distinguish you from other users and support the marketing of our services. These cookies may store your personal information. By continuing to use our website, you agree to the storing of cookies on your device. For more information, please visit our Privacy Notice.