Objective research and analysis tailored to your unique business needs. Gain distinct market insights into your particular innovation with our custom research. At every step, Cerulli will ensure that your project is executed with precision and care.
Delivering intelligent, actionable insight is in our DNA. For nearly 30 years, Cerulli has been at the forefront of the financial services industry, delivering groundbreaking market intelligence. Let our data, experience, and expertise set your business apart.
Cerulli’s proprietary survey data sourced from retail and high-net-worth investors, advisors, professional buyers, and institutions globally, coupled with bespoke data sets acquired through our custom survey capabilities, provide an invaluable quantitative foundation to a custom research project with Cerulli.
Our team will work hand in hand with you to determine your target message, inputs, audience, and end-goals and work to construct the most impactful research deliverable to meet your objectives.
We understand the importance of message amplification and offer marketing support for deliverable design, message positioning, press outreach, and event participation. Maximize your project’s exposure and audience reach with a partner aligned with your objectives.
Take a look at our sample projects to explore the thought leadership topics we have delivered.
As market volatility escalated, advisors turned to behavioral finance
The Evolving Role of Behavioral Finance 2020
Charles Schwab, in collaboration with the Investments & Wealth Institute (IWI), retained Cerulli Associates to learn how advisors view and use behavioral finance when working with clients. In May and June 2020, Cerulli Associates conducted a survey of more than 300 financial advisors. Respondents were members of IWI and diversified across business models, including wirehouses, registered investment advisors (RIAs), and national & regional broker/dealers.
Strong Growth Ahead, but Institutions Are Demanding More
OCIO at an Inflection Point
In the fourth quarter of 2018, Cerulli Associates, on behalf of BlackRock, conducted in-depth qualitative interviews with senior executives, finance and investment staff professionals, and investment committee and board members at U.S. institutions across client segments, offering insight into their experiences working with an outsourced chief investment officer (OCIO) provider. Collectively, these institutions control $25.5 billion in assets.
Building Risk-Conscious Portfolios
Advisor Portfolio Construction
As advisors deploy strategies to mitigate risk, an overreliance on select brands and liquidity concerns may be leading them to overlook more tailored exchange-traded fund (ETF) products. Cerulli’s latest white paper, issued on behalf of Rafferty Asset Management, LLC, the advisor to Direxion ETFs, suggests that advisors should assess the full array of tools available to them, including factor-based and outcome-oriented strategies, as well as products with embedded capital efficiency to identify how to best achieve the optimal outcome for their clients.
Mitigating the Impact of Advisors’ Behavioral Biases
Charles Schwab Investment Management, in collaboration with the Investments & Wealth Institute (IWI), retained Cerulli Associates to learn how advisors view and use behavioral finance when working with clients. In July 2019, Cerulli Associates conducted a survey of more than 300 financial advisors. Respondents were members of IWI and diversified across business models, including wirehouses, registered investment advisors (RIAs), and national & regional broker/dealers.
Cerulli White Papers
Cerulli uses compilations of existing data to create white papers and thought leadership for public distribution.
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Learn more about Cerulli's custom research offerings.