
Unlocking the Potential of Private Investments in Defined Contribution Plans
September 17, 2025
Asset managers, trust companies, and recordkeepers are innovating rapidly to provide private market solutions to defined contribution (DC) intermediaries (e.g., investment consultants, retirement plan advisors) and plan sponsors; however, several misconceptions surrounding private markets remain a hurdle to adoption.
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New research from Cerulli and DCALTA examines the current state of private market strategies in defined contribution (DC) plans, focusing on key investor benefits, hurdles, opportunities, and operational implementation action steps.
Key Findings
An Engaged Industry
Stakeholders across the DC ecosystem are engaged in product and process development and education efforts aimed at meeting the intricate retirement needs of plan participants by providing access to and driving adoption of private market strategies that can offer potential outcomes that are unattainable in public stock and bond markets alone, while fitting into the existing DC ecosystem.
Incorporating Private Markets as an Investment Option
Cerulli expects private market strategies to be implemented as part of a participant investment option (e.g., target-date product, managed account) and not as offered as a standalone option on DC plan menus. Collective investment trusts (CITs) will likely become the de facto structure for accessing private market strategies in DC plans.
Busting Myths About Private Markets
The DC industry should engage in myth-busting, as there are shared misconceptions and concerns about the use of private markets in DC plans. The industry must begin communicating that solutions incorporating private markets are professionally managed strategies that have been fine-tuned to the DC segment, allowing participants to access their assets when needed and meet their retirement obligations.
Industry Comparables
Industry stakeholders considering adding private market solutions to professionally managed assets can look to examples from other institutional investors in the U.S. market and retirement schemes in international markets, where such efforts are recognized as highly successful and beneficial to understanding best practices and potential outcomes.
Subject Matter Experts
Meet the Team

Daniil Shapiro, CFA
Director
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Daniil Shapiro, CFA
Director
Daniil is a Director in Cerulli’s Product Development practice, which focuses on trends related to asset managers’ product strategy, development, and management functions. This broadly includes assessing the opportunity for product line expansion, evaluating emerging product trends, assessing optimal pricing strategy, and understanding distribution and product positioning for investment products across retail and institutional channels.
Relying on industry surveys and interviews with a wide variety of industry stakeholders, Daniil seeks to deliver insights through Cerulli’s published research, consulting engagements, and presentations.
Full biography here.

Chris Bailey
Director
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Chris Bailey
Director
Chris is a Director in Cerulli’s Retirement practice. He leads research and analysis that covers key aspects of the retirement industry, including defined contribution (DC) plan recordkeeping, DC plan investments, and the individual retirement account (IRA) market. His research examines market sizing, product adoption and utilization, the influence of advisors and consultants, participant behavior, and more. In this capacity, he regularly engages with key players in the retirement industry, including executives within recordkeepers and asset managers, investment consultants, and financial advisory firms. In addition, his team collects data and perspectives from plan sponsors and participants annually.
Full biography here.

Gloria Pais
Research Analyst
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Gloria Pais
Research Analyst
Gloria is a Research Analyst in the Institutional practice, specializing in research and consulting related to institutional investors—including defined benefit plans, endowments, foundations, insurance companies, healthcare organizations—and third-party allocators, such as consultants and outsourced chief investment officers (OCIOs).
She contributes initiatives and the Institutional Investor Research Collaborative (IIRC), which provides asset owners with intelligence to equip investment leaders with research to the production of three annual reports and The Cerulli Edge—Institutional Edition.
Full biography here.

Brendan Powers, CFA
Director
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Brendan Powers, CFA
Director
Brendan is co-head of Cerulli’s Product Development and Institutional practices.
The Product Development practice focuses on trends related to asset managers’ product strategy, development, and management functions. This broadly includes assessing the opportunity for product line expansion, evaluating emerging product trends, assessing optimal pricing strategy, and understanding distribution and product positioning for investment products across retail and institutional channels.
The Institutional practice specializes in research and consulting related to institutional asset owners, including defined benefit plans, endowments, foundations, insurance companies, and healthcare organizations as well as third-party allocators including consultants and outsourced chief investment officers (OCIOs).
Full biography here.

Bing Waldert
Managing Director, U.S. Research
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Bing Waldert
Managing Director, U.S. Research
Bing Waldert leads Cerulli’s U.S. Research team comprising seven research practices that cover all elements of the U.S. asset management, wealth management, and retirement markets. He has authored Cerulli reports on the wealth management industry, high-net-worth market, the annuity industry, and retirement markets. He is a frequent board-level and C-suite speaker and well-regarded industry thought leader. He has spoken in front of the Investment Company Institute (ICI), the Asset Management Association of China (AMAC), the Investments and Wealth Institute (IWI), and the Money Management Institute (MMI).
He has worked on client projects on emerging manager expansion strategies, independent registered investment advisors (RIAs), multi-family offices (MFOs), investment platforms, and the outsourced chief investment officer (OCIO) industry. In addition, he has advised multiple private equity firms on acquisitions in the wealth management space.
Full biography here.

JOIN US!
Unlocking Private Markets in DC Plans: Matching Development with Demand
Take a closer look at the topic on Tuesday, September 30th at 11:00 am, when Cerulli’s leaders on the topic come together with DCALTA to discuss this topic in a 60-minute webinar.
You may also be interested in:
- Annual report
- The Cerulli Edge