Cerulli Associates

Cerulli Affluent Investor Tracker (CAIT)

The Cerulli Affluent Investor Tracker (CAIT) measures and monitors the investment and saving behaviors and engagement preferences of affluent investors.

CAIT Explained

Unmatched Insights

CAIT measures the attitudes and sentiments of affluent investors toward their financial relationships with providers and advisors, as well as their ownership of investment vehicles and financial assets. With CAIT’s help, financial services firms can understand the behaviors of affluent investors, including the institutions they use to safeguard investments, how they think about wealth, and more.

HOW WE HELP

What Can CAIT Do for You?

Examine Investor Preferences

Understand the advice preferences of affluent investors to build your engagement strategy

Segment the Market

Identify your total addressable market (TAM) within wealth tiers

Discover Opportunities

Evaluate potential opportunities for product placement and pinpoint areas for end-investor education

What is CAIT?

CAIT serves as the foundation for Cerulli's retail investor research and consulting engagements. Its insights help financial services firms looking to understand how affluent investors interact with their providers and advisors to inform future business strategies to win over these client demographics.

CAIT Research

DATA IN ACTION

CAIT Insights

Insights derived from the Cerulli Affluent Investor Tracker can be found in several Cerulli Reports and Edges and supports various consulting engagements. This same data also feeds numerous customizable interactive report dashboards. The below dashboards highlight a few examples.

OUR EXPERTS

Meet the Team

The U.S. Investor team is committed to providing ground-breaking insights on what end-investors want, what channels they prefer to access, and their sentiment across myriad factors. Learn how they can help you better service this segment of the market.

Chayce Horton

Senior Analyst

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Chayce Horton

Senior Analyst

Chayce is a member of the Wealth Management team at Cerulli and contributes primarily to the U.S. Private Banks and Trust Companies and U.S. High-Net-Worth and Ultra-High-Net-Worth Markets annual reports. His analysis covers the wealth and asset management industries that serve high-net-worth (HNW) investors and families. Chayce also provides analyst support to strategic consulting projects in the wealth management space and contributes to The Cerulli Edge series.

Previously, Chayce has experience working in enterprise data governance, government affairs, and business banking at multiple global financial institutions.

Full biography here.

John McKenna

Research Analyst

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John McKenna

Research Analyst

John specializes in investor trends and behaviors across different provider and advisory relationships. He contributes to The Cerulli Edge—U.S. Retail Investor Edition series and two annual reports, as well as providing quantitative and qualitative analyses for multiple practices and consulting engagements.

Prior to joining Cerulli Associates, John was an assistant at Harvard Kennedy School of Government, researching philanthropic habits among ultra-high-net-worth Chinese and American benefactors.

Full biography here.

Scott Smith

Senior Director

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Scott Smith

Senior Director

With more than 20 years of financial services industry experience, Scott leads Cerulli’s research efforts focused on investor behavior and advisory relationships. In his time at Cerulli, he has authored more than two dozen in-depth reports on topics ranging from wholesale distribution to digital advice platforms. His research helps Cerulli’s clients understand how to optimize their platforms given the evolving demand for financial advice.

Scott started his career wearing a headset at Putnam Investments’ service center in 1996, before moving to more strategic roles at MFS Investment Management starting in 2000, and then to Cerulli in 2007. In addition, he currently serves as member of the CFP Board’s Digital Advice Working Group, and as a judge for the wealthmanagement.com Industry Awards.

Full biography here.

Bing Waldert

Managing Director, U.S. Research

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Bing Waldert

Managing Director, U.S. Research

Bing Waldert leads Cerulli’s U.S. Research team comprising seven research practices that cover all elements of the U.S. asset management, wealth management, and retirement markets. He has authored Cerulli reports on the wealth management industry, high-net-worth market, the annuity industry, and retirement markets. He is a frequent board-level and C-suite speaker and well-regarded industry thought leader. He has spoken in front of the Investment Company Institute (ICI), the Asset Management Association of China (AMAC), the Investments and Wealth Institute (IWI), and the Money Management Institute (MMI).

He has worked on client projects on emerging manager expansion strategies, independent registered investment advisors (RIAs), multi-family offices (MFOs), investment platforms, and the outsourced chief investment officer (OCIO) industry. In addition, he has advised multiple private equity firms on acquisitions in the wealth management space.

Full biography here.