U.S. Investor

Understand U.S. retail investor behavior with in-depth analysis of financial products use, preferable distribution channels, investor-advisor interaction, outlook, and differences among investor segments.

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Practice Detail

From investor behavior across wealth tiers and age ranges to direct-to-consumer platforms, this practice addresses the most important issues impacting U.S. investors and their wealth. Coverage includes investor use of financial products, investor preferences in distribution channels, investor-advisor interaction, investor outlook, and differences among investor segments.

Publications

  • Annual report
  • Cerulli Edge
  • Cerulli Lodestar

Our Experts

Meet the Team

The U.S. Investor team is committed to providing ground-breaking insights into what end-investors want, what channels they prefer to access, and their sentiment across myriad factors. Learn how they can help you better service this segment of the market.

Scott Smith

Scott Smith

Director

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Scott Smith

Scott Smith

Director

With more than 20 years of financial services industry experience, Scott leads Cerulli’s research efforts focused on investor behavior and advisory relationships. In his time at Cerulli, he has authored more than two dozen in-depth reports on topics ranging from wholesale distribution to digital advice platforms. His research helps Cerulli’s clients understand how to optimize their platforms given the evolving demand for financial advice.

Scott started his career wearing a headset at Putnam Investments’ service center in 1996, before moving to more strategic roles at MFS Investment Management starting in 2000, and then to Cerulli in 2007. In addition, he currently serves as member of the CFP Board’s Digital Advice Working Group, and as a judge for the wealthmanagement.com Industry Awards.

Full biography here.

John McKenna

John McKenna

Analyst

Bio →

John McKenna

John McKenna

Analyst

John specializes in investor trends and behaviors across different provider and advisory relationships. He contributes to The Cerulli Edge—Retail Investor series and two annual reports, as well as providing quantitative and qualitative analyses for multiple practices and consulting engagements.

Prior to joining Cerulli Associates, John was an assistant at Harvard Kennedy School of Government, researching philanthropic habits among ultra-high-net-worth Chinese and American benefactors.

Full biography here.

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