U.S. Investor
Understand U.S. retail investor behavior with in-depth analysis of financial products use, preferable distribution channels, investor-advisor interaction, outlook, and differences among investor segments.
Practice Detail
From investor behavior across wealth tiers and age ranges to direct-to-consumer platforms, this practice addresses the most important issues impacting U.S. investors and their wealth. Coverage includes investor use of financial products, investor preferences in distribution channels, investor-advisor interaction, investor outlook, and differences among investor segments.
Publications
- Annual report
- The Cerulli Edge
Our Experts
Meet the Team
The U.S. Investor team is committed to providing ground-breaking insights into what end-investors want, what channels they prefer to access, and their sentiment across myriad factors. Learn how they can help you better service this segment of the market.
John McKenna
Research Analyst
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John McKenna
Research Analyst
John specializes in investor trends and behaviors across different provider and advisory relationships. He contributes to The Cerulli Edge—U.S. Retail Investor Edition series and two annual reports, as well as providing quantitative and qualitative analyses for multiple practices and consulting engagements.
Prior to joining Cerulli Associates, John was an assistant at Harvard Kennedy School of Government, researching philanthropic habits among ultra-high-net-worth Chinese and American benefactors.
Full biography here.
Scott Smith
Senior Director
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Scott Smith
Senior Director
As the Senior Director of Advice Relationships, Scott leads Cerulli's coverage of fee-based managed accounts and investors' engagement preferences. With more than 25 years of wealth management experience, Scott adds valuable context and perspective in assisting Cerulli's clients with optimizing their advisors' and investors' platform experiences, given the evolving demand for financial advice.
During his tenure at Cerulli, Scott’s research and consulting work has covered the full spectrum of wealth management topics, from product development and wholesale distribution to portfolio management and comprehensive financial planning.
Full biography here.
EXPLORE
Wealth Management
Cerulli knows the U.S. wealth management market. With four distinct areas of coverage, we provide top-down and bottom-up insights into the multi-faceted corners of the industry.
STRATEGIC CONSULTING AND CUSTOM RESEARCH
Cerulli Consulting
Understand where to allocate resources to achieve your objectives. We can help you determine which initiatives are likely to be successful and those that may not achieve the desired effect. In an increasingly competitive market, our objectivity and experience can help you to advance your firm’s unique strengths.
Introducing
Cerulli Affluent Investor Tracker (CAIT)
CAIT measures the attitudes and sentiments of affluent investors toward their financial relationships with providers and advisors, as well as their ownership of investment vehicles and financial assets. With CAIT’s help, financial services firms can more deeply understand the behaviors of affluent investors.