Wealth Management

Is Your Platform Competitive for Advisor Recruiting & Retention?

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Jared F. Baucom

Jared F. Baucom

Managing Director, Global Sales & Marketing

How to Maintain Advisor Satisfaction?

Retaining advisors comes down to more than just compensation.

According to our research, 16% of all financial advisors identify as unlikely to, or undecided about, remaining affiliated with their current firm during the next 12 months.

While economics is a top factor for changing affiliations, it’s not the only one. Technology tools and the level of autonomy a firm allows its advisors, in terms of how their run their practices, are also critical to their decision-making process.

Wirehouse Likelihood to Remain Affiliated, 2020

Source: Cerulli Associates, in partnership with the Investments & Wealth Institute and the Financial Planning Association® (FPA®)

Firms in the wirehouse channel have been increasingly changing tack by placing greater emphasis on increasing advisor retention, and organic growth, while focusing less on paid advisor recruitment. Meanwhile, national and regional B/Ds have not hesitated to capitalize on the recruitment vacuum that has been created, while the capabilities and platform offerings within the RIA channel continue to expand.

Learn more about how we can help you. 

Cerulli can help you benchmark your service offering, understand emerging trends in technology adoption, and help you address gaps in your offerings. 

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Wealth Management

Subject Matter Experts

Donnie Ethier

Donnie Ethier

Senior Director

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Donnie Ethier

Donnie Ethier

Senior Director

Donnie Ethier is the head of Cerulli Associates’ Wealth Management practice. The Wealth Management practice is dedicated to helping clients proactively adapt to retail financial advice and planning trends, including the high-net-worth markets. Donnie oversees the practice’s annual research agenda and is a core contributor to consulting engagements, syndicated research, and the U.S. Advisor Edge.

Since joining Cerulli in 2012, Donnie has led several practices and research initiatives including the Wealth Management, High-Net-Worth, and Annuity practices. Prior to joining Cerulli, Donnie held roles at Sun Life Financial and Sun Life Financial Distributors for eight years focusing on market and distribution strategy, product development, competitive intelligence, and professional development.

Full biography here.

Michael Rose

Michael Rose

Associate Director

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Michael Rose

Michael Rose

Associate Director

As associate director of the Wealth Management practice, Michael is responsible for researching trends within the wealth management industry that impact broker/dealers. In this capacity, he regularly engages with key constituents that comprise the wealth management ecosystem, including investors, financial advisors, financial institutions, and technology providers, in order to measure key market characteristics and to advise financial institutions. Michael also collaborates with his Cerulli colleagues in support of the firm’s broader research into the wealth management industry.

Prior to joining Cerulli, Michael spent eight years working as a financial advisor, providing comprehensive wealth management services to high-net-worth individuals and families. Prior to his role as a financial advisor, Michael served as a research analyst for IDC, where he was responsible for researching trends within the technology industry and advising senior business executives on product strategy.

Full biography here.

Marina Shtyrkov

Marina Shtyrkov

Senior Analyst

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Marina Shtyrkov

Marina Shtyrkov

Senior Analyst

Marina specializes in retail financial advisor trends across affiliation models. She is a member of the Intermediary practice, where she leads research for two annual reports. She also contributes to The Cerulli Edge series and generates quantitative analysis to support strategic consulting engagements.

Prior to joining Cerulli Associates, Marina was at Baystate Financial. In her role, she managed the pre-sales process for a financial planning practice, facilitated case design, and helped implement individualized client strategies.

Full biography here.

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Strategic Consulting

Understand where to allocate resources to achieve your objectives. We can help you determine which initiatives are likely to be successful and those that may not achieve the desired effect. In an increasingly competitive market, our objectivity and experience can help you to advance your firm’s unique strengths.

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You may also be interested in:

  • Annual report
  • Cerulli Edge
  • Cerulli Lodestar

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