Global Markets 2021
Continued Growth in Uncertain Times
Sharpen Market Views. Steer Expansion.
- Review Cerulli’s proprietary Global Market Rating (GMR) system to assess the attractiveness of 21 major marketplaces across the globe
- Make use of global intelligence necessary to make strategic course corrections
- Gain insight into the future of environmental, social, and governance (ESG) investing
- Understand outsourcing growth expectations, particularly among outsourced chief investment officer (OCIO) and subadvisory models
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This annual report analyzes the key manufacturing and distribution trends shaping the 21 main asset management markets that make up Cerulli’s global universe. This report includes the Global Market Rating (GMR) system, Cerulli’s proprietary evaluation of the attractiveness of markets around the globe.
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A Note from the Authors
Pragmatic Asset Managers Find Success Through the Challenges of COVID-19
Justina Deveikyte, CAIA
Justina joined Cerulli Associates in February 2014 and heads the European Institutional Asset Management research practice. In her role, she is responsible for all research activities relating to institutional investors, the firm’s analysis of alternative investments, the newly created environmental, social, governance (ESG) section, and all data-science-based activities. She also contributes to multiple strategic consulting engagements and The Cerulli Edge series.
Justina is the lead author of several Cerulli reports, covering insurance, retirement, ESG, and alternative investments. Throughout her career, she has successfully developed partnerships with industry associations and has presented at several conferences and events across the Europe.
Prior to joining Cerulli, Justina was a Financial Manager and Global Analyst at Global Food Consulting; she previously has provided professional advice on banking products, including unit-linked insurance and third-pillar pension products at SEB Bank Group.
Full biography here.
Jakub is an associate analyst on the Institutional Asset Management team. He provides quantitative and qualitative analysis for Cerulli’s European research products.
Previously, Jakub worked as a Research Analyst in the Data Quality & Analysis team at Citywire, a financial news publisher.
Full biography here.
Despite enduring many challenges over the past year, the global asset management industry has experienced continued growth. Cerulli’s research shows that global assets under management (AUM) grew 10.3% year-on-year in 2019 and 4.1% in 2020. We forecast year-on-year growth of 5.8% in 2021.
There are several dynamics leading this charge:
- The pandemic forced many individuals to save and invest more. More individuals, especially younger people, have shown interest in investing over the past year. For example, the client base of Hargreaves Lansdown, the U.K.’s largest direct-to-consumer platform, stood at 1.5 million in February 2021, up 84,000 from June 2020. Asset managers have an opportunity to capitalize on this growing interest by offering attractive products while simultaneously educating people on the benefits of long-term investing.
- Emerging markets, particularly in Asia, are making better progress in their economic recovery from COVID-19. As a result, investors are eager to increase their exposure to such markets. In addition, value-driven products tied to real-world issues such as climate change and digitization have seen their popularity accelerated by the global pandemic. Managers around the world should seek to offer products that meet this demand.
- Product specialization and service offerings continue to evolve. While fee pressure remains a challenge for asset managers operating in the 22 markets covered by this research, many managers have turned to niche services and products—those with specialist expertise in popular areas—to ease fee pressure and bolster revenues.
Explore these trends along with market addressability, pricing trends, vehicle innovation, and distribution themes across 22 key markets with our latest report, Global Markets 2021: Continued Growth in Uncertain Times.
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