U.S. High Net Worth
Analyze how retail asset management products and services are delivered to high-net-worth and ultra-high-net-worth segments in the United States.

Practice Detail
Understand how retail asset management products and services are delivered to high-net-worth and ultra-high-net-worth segments in the United States. Cerulli can help you size the market, as well as analyze vehicle use, fees, and services provided at family offices, wirehouses, RIAs, and private banks.
Publications
- Annual report
- The Cerulli Edge
- Cerulli Lodestar
Our Experts
Meet the Team
Our team of industry practitioners empowers high-net-worth and ultra-high-net-worth practices—and third-party providers—with deep insights that bring value to their business models.

Asher Cheses
Associate Director
Bio →

Asher Cheses
Associate Director
Asher is a member of Cerulli’s Wealth Management practice, specializing in high-net-worth trends across advisory channels. In his role, Asher is responsible for leading the research and development of two annual reports, focusing on trends that impact high-end advisory practices and high-net-worth investors. Asher also leads and supports various strategic consulting engagements, focusing on private banks and multi-family offices.
Prior to joining Cerulli Associates, Asher worked as an Investment Analyst at a Boston-based multi-family office, where he conducted fund due diligence and portfolio analysis for high-net-worth investors.
Full biography here.

Chayce Horton
Research Analyst
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Chayce Horton
Research Analyst
Chayce is a member of the Wealth Management team at Cerulli and contributes primarily to the U.S. Private Banks and Trust Companies and U.S. High-Net-Worth and Ultra-High-Net-Worth Markets annual reports. His analysis covers the wealth and asset management industries that serve high-net-worth (HNW) investors and families. Chayce also provides analyst support to strategic consulting projects in the wealth management space and contributes to The Cerulli Edge series.
Previously, Chayce has experience working in enterprise data governance, government affairs, and business banking at multiple global financial institutions.
Full biography here.

Ed Louis
Associate Director
Bio →

Ed Louis
Associate Director
Ed is an associate director in Cerulli’s Wealth Management practice and leads research for the U.S. Intermediary Distribution report. His research focuses on distribution strategies for retail asset management products sold through financial advisors, advisor product use, and portfolio construction trends.
Prior to joining Cerulli Associates, Ed worked as an internal wholesaler at Wells Fargo Asset Management. There, he spent nearly a decade working with financial advisors in the wirehouse, independent broker/dealer, and RIA channels.
Full biography here.
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STRATEGIC CONSULTING AND CUSTOM RESEARCH
Cerulli Consulting
Understand where to allocate resources to achieve your objectives. We can help you determine which initiatives are likely to be successful and those that may not achieve the desired effect. In an increasingly competitive market, our objectivity and experience can help you to advance your firm’s unique strengths.