European Marketing and Sales Organizations 2022
Redefining Success in a Changing Environment
Sharpen Your Brand Position
- Uncover European fund selectors’ brand perception of asset managers in various European countries
- Access a detailed review of fund selectors’ practices in Europe and an in-depth analysis of how asset managers can create differentiate their value propositions as fund selectors’ needs evolve
- Understand how sales and marketing teams are growing to meet the demands of European clients in the current market environment
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Evaluate the evolution of European asset managers' marketing and sales teams. This report analyzes how the marketing and sales model of asset managers operating in Europe is evolving in light of the increasing sophistication of European investors. It also features an overview of asset managers’ use of thought leadership, marketing and sales technologies, and social media activities, while distilling marketing and sales priorities for the coming years.
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