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European Marketing and Sales Organizations 2021

Refocusing the Compass for Growth

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  • Review European fund selectors’ brand perception of asset managers in various European countries
  • Analyze the increasing importance of partnerships with local distributors in the main asset management markets in Europe
  • Evaluate the evolution of asset managers' marketing and sales models in light of the increasing sophistication of European investors

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Mark Horan

Mark Horan

Senior Account Manager, Europe

Summary

Evaluate the evolution of European asset managers' marketing and sales teams. This report analyzes how the marketing and sales model of asset managers operating in Europe is evolving in light of the increasing sophistication of European investors. It also features an overview of asset managers’ use of thought leadership, marketing and sales technologies, and social media activities, while distilling marketing and sales priorities for the coming years.

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