European Exchange-Traded Funds 2020

Adding Variety to Low Costs and Transparency

Lead New Product Initiatives. Meet Evolving Demand.

  • Learn which exchange-traded fund (ETFs) strategies will see the most demand in the different European countries
  • Understand how ETF providers are approaching product development practices
  • Analyze how private banks, independent wealth managers (IWMs), and IFAs are using ETFs and what level of growth they anticipate for passive, smart beta, and actively managed ETFs
  • Review how demand for environmental, social, and governance (ESG) and thematic ETFs is evolving and what strategies will experience the most demand in Europe
  • Gain insight into which distribution channels offer the best opportunities in each of the seven major European markets


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Mark Horan

Mark Horan

Senior Account Manager, Europe


Identify key industry trends, examine ETF providers’ product development activity, and assess current and expected demand across retail and institutional channels in the U.K., Germany, Italy, Switzerland, France, Spain, and Sweden. This report provides insight into the barriers to ETF growth and shows how players can capitalize on growing interest from investors in this domain.

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A Note from the Author

The Future is Bright for ETFs in Europe

Fabrizio Zumbo

Fabrizio Zumbo

Associate Director

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Fabrizio Zumbo

Fabrizio Zumbo

Associate Director

Fabrizio leads the European Retail/Wholesale Asset Management research practice, which focuses on analyzing asset management product development trends, investment, operational and marketing strategies, market and distribution dynamics, regulatory changes, and performing market and competitive intelligence in the United Kingdom, Continental Europe, and the Nordics.

Prior to joining Cerulli, Fabrizio served as a Lead Industry Analyst at State Street in London and as a Senior Analyst & Research Editor for the PwC’s Global Market Research Centre in Luxembourg. Previously, he carried out several field-based research projects in emerging and frontier markets for international market research and economic consulting firms, spending almost five years performing economic and industry analyses in several countries in Latin America, Africa, and the Middle East.

Full biography here.

Once a minor, tactical component of European investors’ portfolios, ETFs now stand as a core building blocks; their lower costs may be sustainable as part of long-term buy-and-hold strategies. Cerulli’s research shows that the fastest growth is likely in Switzerland and the U.K., where 50% and 45% of survey respondents, respectively, expect the passive ETF market to expand at an annual rate greater than 10%.

What’s driving this growth? According to our research, more than one-third (35%) of the ETF issuers we surveyed consider institutional investors’ increasing adoption of ETFs the major driver of ETF asset growth. A similar number (32%) see the increased availability of fixed-income ETFs and the use of ETFs by digital platforms as two of the other main drivers of ETF asset growth. New players are arriving, and incumbents are broadening their ranges. Understand where you can gain a position, learn more with our latest insights.

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