European Alternative Investments 2020

Matching Different Demands

Achieve Growth in New Markets.

  • Assess how regulation is shaping the European alternative investment landscape
  • Analyze demand for alternatives in Europe across the spectrum of alternative asset classes
  • Understand the ways in which European private banks and institutional investors should approach alternative investments
  • Formulate alternative investment business strategies


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Mark Horan

Mark Horan

Senior Account Manager, Europe


Holistically assess the European alternative investment landscape. Cerulli’s coverage of the alternative market includes an analysis of demand across institutional investors, private banks, preferred structures for accessing investments, and investors’ manager selection frameworks. It also details opportunities for selling illiquid investments to retail clients further down the wealth curve.

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A Note from the Author

How to Adapt and Survive in a Changing Market?

Justina Deveikyte, CAIA

Justina Deveikyte, CAIA


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Justina Deveikyte, CAIA

Justina Deveikyte, CAIA


Justina joined Cerulli Associates in February 2014 and heads the European Institutional Asset Management research practice. In her role, she is responsible for all research activities relating to institutional investors, the firm’s analysis of alternative investments, the newly created environmental, social, governance (ESG) section, and all data-science-based activities. She also contributes to multiple strategic consulting engagements and The Cerulli Edge series.

Justina is the lead author of several Cerulli reports, covering insurance, retirement, ESG, and alternative investments. Throughout her career, she has successfully developed partnerships with industry associations and has presented at several conferences and events across the Europe.

Prior to joining Cerulli, Justina was a Financial Manager and Global Analyst at Global Food Consulting; she previously has provided professional advice on banking products, including unit-linked insurance and third-pillar pension products at SEB Bank Group.

Full biography here.

Increased crowding in the marketplace and decreasing risk-adjusted returns are putting pressure on alternative asset managers. Investors are questioning why they should pay the same fees for returns that have declined, resulting in a nearly 30% drop in management and performance fees from hedge funds over the past 12 months.

To survive fee pressure, asset managers must adapt using innovative fee structures to better align interests and demonstrate value. However, it is important that new, creative pricing models offer fresh choices without overwhelming clients. Managers should also consider introducing longevity fees or charging lower management but higher performance fees.

Explore what’s happening in the European alternatives market and build a pricing strategy to bolster top- and bottom-line growth. Read more in our report.

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