Asset Management in China 2023

Finding Certainty Amid Geopolitical Shocks

Access China's Dynamic Asset Management Market

  • View a competitive analysis of foreign managers in China, including updates of wholly foreign-owned fund management companies and wholly foreign-owned enterprises as private fund managers
  • Evaluate regulatory developments and product innovation
  • Explore trends in environmental, social, and governance (ESG) integration and green investing


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This report focuses on one of the biggest and most dynamic asset management markets in the region—China. It examines regulatory developments and their effects on the asset management industry, key retail product and distribution developments, institutional demand, and cross-border product and distribution opportunities.

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A Note from the Author

Asset Managers Vie for Share of Mutual Fund Pie in China

With new market entrants including securities firms, individual-owned mutual fund managers, and foreign managers, China’s mutual fund industry has entered into a phase of accelerated expansion and intense competition, particularly since 2022. All market participants will need to play to their own advantages to win greater shares of assets.

Given their late entry to the mutual fund industry, securities asset management companies need to build strong investment and research capabilities to enhance their core competitiveness. Likewise, foreign managers need to demonstrate the advantages of their investment methods relative to those of local firms and find their niche areas, given their relatively weak distribution channels and as local players’ investment processes catch up.

Meanwhile, individual-owned managers are expanding at a faster rate than the industry, although their marketshare is relatively low. Cerulli recommends individual-owned mutual fund managers make use of stock ownership and equity incentive plans to attract talent, while securities asset management firms should put in efforts to hire experienced fund managers, giving them more flexibility in stock selection, and build mature investment and research models.

To learn more about what your firm should consider when evaluating this market, access our latest report, Asset Management in China 2023: Finding Certainty Amid Geopolitical Shocks.

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