Asset Management in Southeast Asia 2023

Seeking New Growth Opportunities

Assess New Market Opportunities

  • Size the market and understand the addressability for assets for external managers
  • Identify new product themes and innovation
  • Explore institutions’ asset allocations and investment practices
  • Evaluate offshore funds vs local funds
  • Assess opportunities for partnership with sovereign wealth funds (SWFs)
  • Understand developments in digitalization and the impact on fund distribution


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Evaluate the retail and institutional segments of the asset management industries in Thailand, Malaysia, Indonesia, the Philippines, and Vietnam. This report covers mutual fund penetration, retail market sizing, product development, distribution trends and strategies, domestic and cross-border opportunities, regulatory developments, and Shariah asset management.

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Each report is lead authored by a senior Cerulli analyst with significant industry experience. The report incorporates qualitative and quantitative inputs, based on Cerulli’s proprietary research process. For more on our research process, click here.

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A Note from the Author

Institutions in Southeast Asia Venture Further into Private Markets

In addition to providing an in-depth overview of the retail and institutional segments, our latest report analyzes rising demand from institutional investors for private market strategies. As they adjust their portfolios amid rising rates and inflation, institutional investors such as insurance companies (25.5%), pensions (21.9%), and corporate pensions (12.3%), have grown as a source of institutional assets for fund managers.

We believe the greatest opportunities for asset managers will be those capable of delivering returns in private equity, infrastructure, private debt, and real estate. Our research highlights growing demand—and competition—for infrastructure assets as they are considered a hedge against inflation. While these assets are illiquid, most institutions are able to tolerate a high level of illiquidity, believing the better returns available from private markets compensate for the risk.

Continue learning more about the rise of alternative investments in Southeast Asia, and view new market sizing data, evaluate product developments, and see competitive analyses, with our latest research, Asset Management in Southeast Asia 2023: Seeking New Growth Opportunities.

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