Asset Management in China 2021

Seizing Opportunities Across Diverse Segments

Access China's Dynamic Asset Management Market

  • View a competitive analysis of foreign managers in China
  • Evaluate regulatory developments and product innovation
  • Gain insight into embracing a new era of wealth management


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Report US Private Banks and Trust Companies 2020 Detail

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Manni Huang

Manni Huang

Associate Director, Account Management, Asia


This report focuses on one of the biggest and most dynamic asset management markets in the region—China. It examines regulatory developments and their effects on the asset management industry, key retail product and distribution developments, institutional demand, and cross-border product and distribution opportunities.

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Each report is lead authored by a senior Cerulli analyst with significant industry experience. The report incorporates qualitative and quantitative inputs, based on Cerulli’s proprietary research process. For more on our research process, click here.

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A Note from the Author

What key trends in China should asset managers take note of in 2021 and 2022?

Despite COVID-19 and Sino-U.S. trade tensions, China’s asset management industry recorded a stellar year in 2020, supported by bullish onshore capital markets, robust track records delivered by fund managers, and increasing product recognition of mutual funds from both retail and institutional investors. Looking ahead, we believe that managers should pay attention to the below to build a strategic approach to the region:

  • Evolving distribution dynamics: Distributors are focusing on long-term growth in assets under administration (AUA), driven by regulatory initiatives. They have renegotiated trailer fees with managers, promoted C-share classes, promoted digital marketing campaigns, and further developed the pilot fund investment advisory business.
  • Outsourcing: Following the regulation requiring all financial institutions conducting asset management business to comply with the “super guidance” by year-end 2021, product transition pressure and lack of in-house capabilities have boosted institutional outsourcing from banks’ wealth management subsidiaries, and the trend could continue for a few years.
  • Staffing and organizational structure: Various liberalization measures such as the lifting of foreign ownership caps have boosted global players’ presence in China. After a manager achieves its license to operate, how should the firm structure its operation and find qualified talent?

Our latest report, Asset Management in China 2021: Seizing Opportunities Across Diverse Segments, examines these trends and more. Tap into our findings to inform and validate your expansion approach to China.

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