Asian Insurance Industry 2022

Navigating A Paradigm Shift

Explore Outsourcing Opportunities for Third-Party Managers

  • Assess changing partnership structures and understand how asset managers can address insurers’ demand for diversified outsourcing
  • Evaluate the impact of digitalization across various markets
  • Explore trends in insurance product innovation and the implications for asset managers


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Manni Huang

Manni Huang

Associate Director, Account Management, Asia


Analyze the insurance asset management markets of China, Taiwan, Hong Kong, Korea, Singapore, Thailand, Indonesia, and Malaysia, according to the segments where there are clear outsourcing opportunities for third-party managers in the general account or retail segment.

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Each report is lead authored by a senior Cerulli analyst with significant industry experience. The report incorporates qualitative and quantitative inputs, based on Cerulli’s proprietary research process. For more on our research process, click here.

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A Note from the Author

Asset Gathering Opportunities Open in Asia’s Insurance Industry

Soo Ah Ran Cho

Soo Ah Ran Cho

Associate Director

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Soo Ah Ran Cho

Soo Ah Ran Cho

Associate Director

Soo is responsible for institutional and retail research in the Asian asset management industry. She is the lead analyst for the Institutional and Insurance research practice in Asia and contributes to Asian Retail reports, Asian Retirement Markets, Responsible Investing in Asia, Cerulli Edge publications, and consulting projects.

She has a background in institutional sales, product management, investment research, securities trading, and investment advisory. Prior to joining Cerulli, she worked at BNY Mellon Asset Management (HK), Fidelity International (HK), Eastspring Investments (SG), and Phillip Securities (SG).

Full biography here.

Despite regulatory tightening, the amount of insurance assets accumulated in the Asia-Pacific region indicates mandate opportunities for asset management companies. Total investable assets from life and non-life insurers in the Asia-Pacific region are estimated to be US$9.9 trillion, with life insurance making up 89.9% of the region’s insurance investable assets excluding reinsurance.

According to the research, North Asia has the largest amount of assets and is most active in terms of mandate releases, but Southeast Asia is high on the agendas of many insurers looking to tap into the organic growth potential of this sub-region.

While insurers have taken a cautious stance, Cerulli anticipates a pent-up demand for risk assets in the region and expects investors (including insurers) to seek multiple entry points emerging in the next 12 months to add back some equity exposures. Using our report, Asian Insurance Industry 2022: Navigating a Paradigm Shift, you will be able to pinpoint where opportunities exist with complete sizing of life insurance assets and premiums, analysis of insurers’ asset allocations, investment practices, and outsourcing.

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