Asian Insurance Industry 2020

Knowing Your Insurance Clients

Win New Insurance Mandates

  • Review the opportunities for asset managers and insurers in the commercial pensions space
  • Explore emerging themes that insurers are looking into—alternatives, exchange-traded funds (ETFs), and environmental, social, and governance (ESG) investing
  • Understand the competition between affiliated and external managers in winning insurance assets
  • Size investable assets and addressability in the Asia ex-Japan insurance sector
  • Evaluate digital development in key markets and the potential of InsurTech


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Manni Huang

Manni Huang

Associate Director, Account Management, Asia


Analyze Asia’s life insurance industry through the asset management lens. This report evaluates life insurance assets and premiums, asset allocations, investment practices, and outsourcing to affiliated and third-party asset managers. It also details key factors that influence insurers’ investments, such as regulations, asset-liability management, products, distribution landscapes, and other key developments.

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Each report is lead authored by a senior Cerulli analyst with significant industry experience. The report incorporates qualitative and quantitative inputs, based on Cerulli’s proprietary research process. For more on our research process, click here.

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A Note from the Author

Which Group of Managers Has the Advantage When It Comes to Winning Outsourced Assets from Insurers—Affiliated or External Managers?

Kangting Ye

Kangting Ye

Senior Analyst

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Kangting Ye

Kangting Ye

Senior Analyst

Based in Singapore, Kangting leads Cerulli’s China research practice, and has provided primary quantitative analysis for various Asian publications and projects.

Prior to joining Cerulli Associates, Kangting held internships with Unilever and China Construction Bank.

Full biography here.

Cerulli’s proprietary survey in 2019 found that preferences to invest internally and to work with affiliated asset managers continue to be the two biggest challenges for managers in winning life insurance general account mandates. Insurance-affiliated asset managers have been garnering the most outsourcing opportunities in China, Hong Kong, and Singapore. However, the competitive landscapes for third-party fund managers differ according to market: China offers more general account outsourcing opportunities, while Hong Kong and Singapore encourage more collaboration in insurance-linked funds.

Overall, external managers that have strengths in niche areas or can provide diversification with capital preservation have the advantage in winning general account mandates. Find out how these dynamics changed in 2020 in our latest report and connect with us for questions.

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