Entrance & Expansion
The U.S. Institutional Market

Emerging Manager Series
Cerulli’s emerging manager series provides asset managers the insights they need to grow marketshare in the U.S. Covering the largest opportunities across institutional and retail channels, our perspectives will guide and bolster your strategic position. Get a closer look at the intelligence and experience we have to offer.
U.S. Institutional Market, Explained
Get to know the $27 trillion U.S. institutional market. Understand the channels that comprise the market and what they are looking for from asset managers.
Asset Management Distribution in the Institutional Channel
What are the most effective strategies for segmenting and targeting the institutional channel? This video explains the benefits of different distribution approaches.
Evaluate the Sales Process
Understand the sales process in the institutional channel and strategies for winning mandates in the channel.
Institutional Vehicle Selection
What are the most important factors to institutional investors when evaluating investment vehicles? Explore our perspective on this topic and more.
Fees
Fees are an important part of distribution for institutional managers. Assess how fee pressure might be affected by institutional channel and vehicle type.
Servicing Requirements
What are the additional servicing requirements that institutional investors look for from asset managers and what are the most important resources to consider for service model differentiation?
Strategic Consulting & Custom Research
Cerulli for Consulting
Are you looking for guidance on entering or expanding into the U.S. market? Contact us to learn more about how we can help you.
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Our team

James Tamposi, CFA
Associate Director
Bio →

James Tamposi, CFA
Associate Director
James (Jack) is the lead author of The Cerulli Report—North American Institutional Markets and sets the agenda for The Cerulli Edge—U.S. Institutional Edition. Jack has led U.S. market entry strategy and U.S. institutional pricing optimization projects, supporting both foreign and domestic asset managers. During his time at Cerulli, he has contributed to reports across Cerulli’s suite of institutional research, focusing on topics such as insurance general accounts, outsourced chief investment officers, alternative investments, and U.S. subadvisory.
Prior to joining Cerulli, Jack worked as a Research Associate for Chatham Partners.
Full biography here.

Christopher Swansey
Associate Director
Bio →

Christopher Swansey
Associate Director
Christopher is an associate director on the Institutional team where he supports multiple reports annually, including the annual outsourced chief investment officer (OCIO) report, and various strategic consulting projects throughout the year. He also regularly contributes to The Cerulli Edge—Institutional Edition, The Cerulli Edge—U.S. Edition, and The Cerulli Edge—U.S. Monthly Product Trends.
Christopher was a Senior Analyst at Mercer working within their executive compensation practice before joining Cerulli in 2018.
Full biography here.
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- Annual report
- The Cerulli Edge