U.S. Retail Investor
Connect with U.S. Retail Investor Trends
- Gauge the past performance of U.S. advisors and project future gains
- Assess investor behavior and changes investors are making to their relationships with advisors, direct providers, and technology platforms
- Evaluate how investors plan to change their consumption of financial services information and preferred channels and methods of communication
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Explore the Publication
Understand the behaviors, motivations, and decision criteria of investors across the full spectrum of age and wealth tiers. This publication provides timely insights into the preferences of U.S. households. It also provides strategic and tactical recommendations for asset managers, distributors, and other industry stakeholders.
Quarterly
Latest Issues
Q2 2025 — The Firm Differences Issue
Featuring:
- Clients’ Provider Satisfaction High, Fiduciary Standards Paramount
- Fee-Based Planning Popular Among Clients Across Firms
Q1 2025 — The New Advice Engagement Styles Issue
Featuring:
- Cerulli's New Advice Engagement Styles Better Track Affluent Investors
- Investor Priorities Grow as Advice Relationships Deepen
Q4 2024 — The Investor Trust Issue
Featuring:
- Personal Connections Build Trust
- Winning Trust Through Effective Communication
Q3 2024 — The Advice Trends by Gender Issue
Featuring:
- Equality in Advice
- Different Genders, Different Approaches to Advice
Q2 2024 — The Behavioral Bias Revisited Issue
Featuring:
- Behavioral Biases: Changing with the Times
- High Bias Means High Engagement
Q1 2024 — The Consumer Finances Issue
Featuring:
- A Wealthier America
- The Emerging (and Young) Affluent
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U.S. Retail Investor Edition
The Cerulli Edge is the best way to stay up to speed on what’s happening across the asset and wealth management industries.
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Our Experts
Meet the Team
The U.S. Investor team is committed to providing ground-breaking insights on what end-investors want, what channels they prefer to access, and their sentiment across myriad factors. Learn how they can help you better service this segment of the market.
Scott Smith
Senior Director
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Scott Smith
Senior Director
As the Senior Director of Advice Relationships, Scott leads Cerulli's coverage of fee-based managed accounts and investors' engagement preferences. With more than 25 years of wealth management experience, Scott adds valuable context and perspective in assisting Cerulli's clients with optimizing their advisors' and investors' platform experiences, given the evolving demand for financial advice.
During his tenure at Cerulli, Scott’s research and consulting work has covered the full spectrum of wealth management topics, from product development and wholesale distribution to portfolio management and comprehensive financial planning.
Full biography here.
John McKenna
Research Analyst
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John McKenna
Research Analyst
John specializes in investor trends and behaviors across different provider and advisory relationships. He contributes to The Cerulli Edge—U.S. Retail Investor Edition series and two annual reports, as well as providing quantitative and qualitative analyses for multiple practices and consulting engagements.
Prior to joining Cerulli Associates, John was an assistant at Harvard Kennedy School of Government, researching philanthropic habits among ultra-high-net-worth Chinese and American benefactors.
Full biography here.
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Introducing
Cerulli Affluent Investor Tracker (CAIT)
CAIT measures the attitudes and sentiments of affluent investors toward their financial relationships with providers and advisors, as well as their ownership of investment vehicles and financial assets. With CAIT’s help, financial services firms can more deeply understand the behaviors of affluent investors.