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WHITE PAPER

Managed Account Sponsors Highlight Tax Optimization

September 11, 2025

Managed accounts sponsors focus on developing tax management capabilities to enhance the advisor experience and to differentiate.

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As more clients express their interest in tax savings and platforms seek opportunities for differentiation, provider and advisor interest in tax optimization schema has increased substantially. 82% of managed account sponsors rank it as their top priority in 2025.

This white paper explores the current state of adoption among wealth managers and the various ways to consider tax management solutions based on advisor and client demand.

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Sponsor Adoption: Current State of Play

Managed account platform sponsors report the highest incidence of automation in tax-loss harvesting (72%), but 24% of respondent firms indicate that this remains a manual process at their firms.

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Core Tax Management Solutions

Assess important solutions for a comprehensive unified managed household (UMH) approach coupled with a long-term tax optimization strategy.

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Retirement Income Optimizers

Uncover optimization tools that enable the delivery of a sustainable, tax-efficient income stream for clients once they reach retirement, including Social Security optimization and tax-smart withdrawals.

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ARTICLE 0925 Investor Priorities Grow

September 2025

Investor Priorities Grow as Advice Relationships Deepen

Performance, trustworthiness, and ease of doing business create the most client satisfaction.

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CUSTOM RESEARCH 55ip web grid

July 2025

Advisors in Transition: Challenges and Best Practices

Amid ongoing advisor movement, it is crucial for both advisors and wealth management firms to develop a strong narrative that reassures clients about continuity and improvements in practice infrastructure aimed at fostering future growth.

View CUSTOM RESEARCH

Webinar Recording MAQU webinar LP Grid

October 2024

U.S. Managed Accounts: Balancing Scale with Advisor Discretion

Scott Smith shares Cerulli’s views on the top priorities for managed accounts sponsors, the types of programs gaining assets, and the next phase of innovation as the need for customization and tax efficiency assumes greater importance across the advice value chain.

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Related Research:

INTRODUCING

Cerulli Affluent Investor Tracker (CAIT)

CAIT measures the attitudes and sentiments of affluent investors toward their financial relationships with providers and advisors, as well as their ownership of investment vehicles and financial assets. With CAIT’s help, financial services firms can more deeply understand the behaviors of affluent investors.

EXPLORE CAIT

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