Investor Priorities Grow as Advice Relationships Deepen
September 9, 2025
Performance, trustworthiness, and ease of doing business create the most client satisfaction.
Across Cerulli's Advice Engagement Style segments, respondents express a range of priorities around provider engagement. Investment performance and trustworthiness are most commonly cited as key factors for those who are satisfied with their primary providers and wish to remain with them.
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Meet the Authors
Scott Smith
Senior Director
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Scott Smith
Senior Director
As the Senior Director of Advice Relationships, Scott leads Cerulli's coverage of fee-based managed accounts and investors' engagement preferences. With more than 25 years of wealth management experience, Scott adds valuable context and perspective in assisting Cerulli's clients with optimizing their advisors' and investors' platform experiences, given the evolving demand for financial advice.
During his tenure at Cerulli, Scott’s research and consulting work has covered the full spectrum of wealth management topics, from product development and wholesale distribution to portfolio management and comprehensive financial planning.
Full biography here.
John McKenna
Research Analyst
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John McKenna
Research Analyst
John specializes in investor trends and behaviors across different provider and advisory relationships. He contributes to The Cerulli Edge—U.S. Retail Investor Edition series and two annual reports, as well as providing quantitative and qualitative analyses for multiple practices and consulting engagements.
Prior to joining Cerulli Associates, John was an assistant at Harvard Kennedy School of Government, researching philanthropic habits among ultra-high-net-worth Chinese and American benefactors.
Full biography here.
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