Ken Yap is managing director of Cerulli’s Asia Pacific office. He oversees Cerulli’s business development strategy and research initiatives in the region. For more than 20 years, Ken has worked with asset managers, distributors, and financial institutions, identifying expansion opportunities with his deep knowledge of the market. He specializes in product development and market entry strategies into Asia’s established and emerging markets.

Prior to leading the Singapore office, Ken covered local and global asset management and distribution trends in Cerulli’s London and Boston offices. Before joining Cerulli, Ken was a consultant at Analysys’ Cambridge office in the U.K.

Full biography here.

Soo is responsible for institutional and retail research in the Asian asset management industry. She is the lead analyst for the Institutional and Insurance research practice in Asia and contributes to Asian Retail reports, Asian Retirement Markets, Responsible Investing in Asia, Cerulli Edge publications, and consulting projects.

She has a background in institutional sales, product management, investment research, securities trading, and investment advisory. Prior to joining Cerulli, she worked at BNY Mellon Asset Management (HK), Fidelity International (HK), Eastspring Investments (SG), and Phillip Securities (SG).

Full biography here.

Based in Cerulli's Singapore office, Leena is responsible for retail research in the Asian asset management industry. She is the lead analyst for the Environmental, Social, and Governance (ESG) research practice in Asia and contributes to Asian institutional reports, Cerulli Edge publications, and consulting projects.  

Prior to joining Cerulli, she was a deputy editor for an online financial publishing firm, covering the asset and wealth management industry in Asia. Previously, she worked with a real-time financial news and market data firm and an asset management company. 

Full biography here.

Based near Tokyo, Itsuko has overseen Cerulli Associates' data-gathering and research activities in Japan since 1998. Itsuko contributes Japanese analysis and commentary to Cerulli's international research publications, plays a key role in Cerulli’s Japan-focused reports, and assists with customized research and consulting projects.

Full biography here.

Justin joins Cerulli from Nikko Asset Management, where he worked with the Intermediary Business Development team supporting funds sales and distribution. Prior to that, he was a financial consultant with AIA for four years.

Full biography here.

Shaun joins Cerulli from UBS AG Singapore, where he worked with the Private Markets offering management team supporting onboarding of private equity funds, fundraising, and after-sales.

Full biography here.

Joanne brings over 10 years of experience in the financial services industry, which includes broad exposure to private wealth management, fund management, and trading. Joanne worked at Morgan Stanley, Custom House Global Fund Services, and Toronto Dominion Bank, etc., previously.

Full biography here.

Han Xian has five years of experience in financial services. Prior to joining Cerulli, Han Xian was with MoneyOwl Pte Ltd, providing comprehensive financial planning services.

Full biography here.

Yanjun has more than six years of experience in the financial services industry, including asset management and wealth management. Before joining Cerulli, she worked at Huatai-Pine Bridge Fund and Industrial and Commercial Bank of China in Shanghai, with a focus on marketing and sales. She is fluent in English and Mandarin.

Full biography here.