Asia
Understand macro and micro forces shaping change across retail and institutional channels in China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam.

Practice Detail
Uncover product development and distribution opportunities in Asia Pacific with Cerulli’s comprehensive analysis. Understand macro and micro forces shaping change across retail and institutional channels in China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam. Our two decades of on-the-ground regional experience provides our clients with deep insights rooted in historical knowledge. Intelligently address this region of the world with Cerulli’s unmatched expertise.
Publications
- Annual report
- The Cerulli Edge
Our Experts
Meet the Team
This team is at the helm of trends driving the asset and wealth management industries in Asia Pacific, fusing deep data analysis with qualitative insights. From top to bottom—regulation, cross-border distribution, fees and revenue trends, and end-investor shifts—their sharp skills and knowledge will move your business toward its next opportunity in the region.

Ken Yap, CFA
Managing Director, Asia
Bio →

Ken Yap, CFA
Managing Director, Asia
Ken Yap is managing director of Cerulli’s Asia Pacific office. He oversees Cerulli’s business development strategy and research initiatives in the region. For more than 20 years, Ken has worked with asset managers, distributors, and financial institutions, identifying expansion opportunities with his deep knowledge of the market. He specializes in product development and market entry strategies into Asia’s established and emerging markets.
Prior to leading the Singapore office, Ken covered local and global asset management and distribution trends in Cerulli’s London and Boston offices. Before joining Cerulli, Ken was a consultant at Analysys’ Cambridge office in the U.K.
Full biography here.

Soo Ah Ran Cho
Associate Director
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Soo Ah Ran Cho
Associate Director
Soo is responsible for institutional and retail research in the Asian asset management industry. She is the lead analyst for the Institutional and Insurance research practice in Asia and contributes to Asian Retail reports, Asian Retirement Markets, Responsible Investing in Asia, Cerulli Edge publications, and consulting projects.
She has a background in institutional sales, product management, investment research, securities trading, and investment advisory. Prior to joining Cerulli, she worked at BNY Mellon Asset Management (HK), Fidelity International (HK), Eastspring Investments (SG), and Phillip Securities (SG).
Full biography here.

Leena Dagade
Associate Director
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Leena Dagade
Associate Director
Based in Cerulli's Singapore office, Leena is responsible for retail research in the Asian asset management industry. She is the lead analyst for the Environmental, Social, and Governance (ESG) research practice in Asia and contributes to Asian institutional reports, Cerulli Edge publications, and consulting projects.
Prior to joining Cerulli, she was a deputy editor for an online financial publishing firm, covering the asset and wealth management industry in Asia. Previously, she worked with a real-time financial news and market data firm and an asset management company.
Full biography here.

Itsuko Hatanaka
Senior Analyst
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Itsuko Hatanaka
Senior Analyst
Based near Tokyo, Itsuko has overseen Cerulli Associates' data-gathering and research activities in Japan since 1998. Itsuko contributes Japanese analysis and commentary to Cerulli's international research publications, plays a key role in Cerulli’s Japan-focused reports, and assists with customized research and consulting projects.
Full biography here.

Justin Lee
Associate Analyst
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Justin Lee
Associate Analyst
Justin joins Cerulli from Nikko Asset Management, where he worked with the Intermediary Business Development team supporting funds sales and distribution. Prior to that, he was a financial consultant with AIA for four years.
Full biography here.

Shaun Ng
Associate Analyst
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Shaun Ng
Associate Analyst
Shaun joins Cerulli from UBS AG Singapore, where he worked with the Private Markets offering management team supporting onboarding of private equity funds, fundraising, and after-sales.
Full biography here.

Joanne Peng, CAIA
Research Analyst
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Joanne Peng, CAIA
Research Analyst
Joanne brings over 10 years of experience in the financial services industry, which includes broad exposure to private wealth management, fund management, and trading. Joanne worked at Morgan Stanley, Custom House Global Fund Services, and Toronto Dominion Bank, etc., previously.
Full biography here.

Chua Han Xian
Associate Analyst
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Chua Han Xian
Associate Analyst
Han Xian has five years of experience in financial services. Prior to joining Cerulli, Han Xian was with MoneyOwl Pte Ltd, providing comprehensive financial planning services.
Full biography here.

Pan Yanjun
Research Analyst
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Pan Yanjun
Research Analyst
Yanjun has more than six years of experience in the financial services industry, including asset management and wealth management. Before joining Cerulli, she worked at Huatai-Pine Bridge Fund and Industrial and Commercial Bank of China in Shanghai, with a focus on marketing and sales. She is fluent in English and Mandarin.
Full biography here.
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