Ken Yap is managing director of Cerulli’s Asia Pacific office. He oversees Cerulli’s business development strategy and research initiatives in the region. For 19 years, Ken has worked with asset managers, distributors, and financial institutions, identifying expansion opportunities with his deep knowledge of the market. He specializes in product development and market entry strategies into Asia’s established and emerging markets.

Prior to leading the Singapore office, Ken covered local and global asset management and distribution trends in Cerulli’s London and Boston offices. Before joining Cerulli, Ken was a consultant at Analysys’ Cambridge office in the U.K.

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Based in Cerulli's Singapore office, Leena is responsible for retail research in the Asian asset management industry. She is the lead analyst for the Environmental, Social, and Governance (ESG) research practice in Asia and contributes to Asian institutional reports, Cerulli Edge publications, and consulting projects.  

Prior to joining Cerulli, she was a deputy editor for an online financial publishing firm, covering the asset and wealth management industry in Asia. Previously, she worked with a real-time financial news and market data firm and an asset management company. 

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Based near Tokyo, Itsuko has overseen Cerulli Associates' data-gathering and research activities in Japan since 1998. Itsuko contributes Japanese analysis and commentary to Cerulli's international research publications, plays a key role in Cerulli’s Japan-focused reports, and assists with customized research and consulting projects.

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As a senior analyst out of the Singapore office, Della leads the Asian retirement research and contributes both quantitative and qualitative analysis to various Cerulli reports and Edge editions. Della also specializes in building the retail and institutional analysis for the Taiwanese, Korean, and Australasia markets.

Prior to joining Cerulli, she was a research analyst in a market intelligence firm, where she was responsible for building the Australian market data with a focus on alternative assets.

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Hao Qin joins Cerulli from MoneyOwl, where he was involved in fund management and investment analysis. Prior to this, he worked at DBS Bank as a wealth manager for retail clients.

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Jaslyn leads the research for two of Cerulli’s annual reports: The Cerulli Report—Asset Management in Southeast Asia and The Cerulli Report—Institutional Asset Management in Asia. She also contributes to The Cerulli Edge—Asian Monthly Product Trends and generates quantitative analysis to support strategic consulting engagements. Specifically, Jaslyn covers the asset management markets of Hong Kong, Malaysia, Singapore, and Thailand.

Prior to Cerulli, Jaslyn was with the Asia Pacific asset management research team at PwC. Prior to that, she worked briefly with Prudential as a financial consultant during her penultimate years of university.

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Shannen is one of the main analysts at Cerulli Associates covering SEA markets. She is a member of the Institutional practice and provides qualitative analysis support for all Asian reports. She also contributes to The Cerulli Edge series.

Prior to joining Cerulli Associates, Shannen worked for trade publications, covering the asset management industry in Asia for four years.

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Based in Singapore, Kangting leads Cerulli’s China research practice, and has provided primary quantitative analysis for various Asian publications and projects.

Prior to joining Cerulli Associates, Kangting held internships with Unilever and China Construction Bank.

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Kean Yung specializes in retail asset management and environmental, social, and governance (ESG) investing in Cerulli’s Asia-Pacific research practice. He is a lead analyst for the China market, providing quantitative support for the annual report as well as The Cerulli Edge—China Edition. He also provides support to other Asian reports and The Cerulli Edge edition covering the Asia-Pacific region.

Prior to joining Cerulli Associates, Kean Yung was a Business Risk Specialist at UBS Wealth Management. His role was to ensure that front- line staff in Hong Kong and Singapore complied with regulators and internal requirements regarding investment suitability criteria when dealing with high-net-worth (HNW) clients.

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