U.S. Intermediary Distribution 2020

Aligning Impact with the Costs of Distribution

Pinpoint and Target Strategic Distribution Channels

  • Identify and size the most compelling distribution opportunities
  • Analyze trends related to advisor product use, portfolio construction, and allocation changes across industry segments
  • Examine changes to distribution strategy occurring at asset management firms
  • Maximize effectiveness of wholesaling and key accounts strategies
  • Strengthen advisor and distributor relationships


Discounts available for bulk purchase

Us intermediary distribution detail

Buy Now

Jeremy Fodaski

Jeremy Fodaski

Account Manager


A sourcebook for asset managers seeking to maximize product distribution through intermediaries across all channels in the U.S., this annual report focuses on the distribution of investment products through financial advisors.

Included with Purchase

Light bulb


Each report is lead authored by a senior Cerulli analyst with significant industry experience. The report incorporates qualitative and quantitative inputs, based on Cerulli’s proprietary research process. For more on our research process, click here.


Executive Summaries

Get the most important report findings distilled in an easy-to-understand and highly visual format before you begin your journey through the report or use it as a tool for senior leadership.


Interactive Report Dashboards

Access consolidated data from multiple report exhibits in a single comparative view. Flexibly build your view of data with customizable filters and share the results in a format that meets your requirements.

Person headset

Analyst Support

Got a question? Our analysts are available to help you interpret and analyze key findings as well as provide their perspective on industry trends.

Bar chart

Data Behind This Report

Data is the foundation of our reports. Each study contains nearly 100 exhibits, available to buyers in Excel format. Extract and explore Cerulli’s data and analysis your way.


Digital Access

Access your reports digitally anytime, anywhere, on any device through our client portal.

A Note from the Author

Which Markets? How to Staff? How to Compensate? The Changing Costs of Doing Business

Ed Louis

Ed Louis

Associate Director

Bio →

Ed Louis

Ed Louis

Associate Director

Ed is an associate director in Cerulli’s Wealth Management practice and leads research for the U.S. Intermediary Distribution report. His research focuses on distribution strategies for retail asset management products sold through financial advisors, advisor product use, and portfolio construction trends. 

Prior to joining Cerulli Associates, Ed worked as an internal wholesaler at Wells Fargo Asset Management. There, he spent nearly a decade working with financial advisors in the wirehouse, independent broker/dealer, and RIA channels.

Full biography here.

While asset managers face a particularly challenging distribution environment and increased margin pressure, there is still opportunity to win both mind- and wallet-share. Doing so, however, requires thoughtful strategic planning and resource allocation.

Our report, U.S. Intermediary Distribution 2020, provides asset managers with the market intelligence needed to uncover distribution opportunities, scale resources, and address compensation levels.

Connect with us to learn how we can inform your distribution strategy with critical, data-driven insights.

Contact Us

Want More Information?

Learn more about this report and related Cerulli research.

Contact Us

You Might Also be Interested in:

  • Annual report
  • Cerulli Edge
  • Cerulli Lodestar
Consulting Page module Rocket 120820


Cerulli Consulting

Understand where to allocate resources to achieve your objectives. We can help you determine which initiatives are likely to be successful and those that may not achieve the desired effect. In an increasingly competitive market, our objectivity and experience can help you to advance your firm’s unique strengths.

Learn More

We use cookies to improve your site experience, distinguish you from other users and support the marketing of our services. These cookies may store your personal information. By continuing to use our website, you agree to the storing of cookies on your device. For more information, please visit our Privacy Notice.