Report

U.S. Advisor Metrics 2021

Client Acquisition in the Digital Age

Strengthen and Scale Advisor Relationships

  • Understand business development strategies and sources of organic growth for advisor practices
  • Review aspects of digital client acquisition (i.e., opportunities and challenges to building trust and demonstrating value in a virtual setting)
  • Review the role of technology in advisor marketing and prospecting, including lead generation and investor engagement tactics
  • Analyze dashboards designed to provide a comprehensive overview of advisor demographics, staffing, growth, and fees
  • Evaluate 10-year historical market sizing trends and projections for the U.S. financial advisor marketplace across channels

$19,500

Discounts available for bulk purchase

US Advisor Metrics 2020 Report Vectors Detail

Buy Now

Jeremy Fodaski

Jeremy Fodaski

Account Manager

Summary

This report provides a broad and deep perspective on financial advisors, highlighting their most critical needs, risks, opportunities, and challenges. With a holistic perspective, the data and analysis cover financial advisors operating across all channels, including wirehouses, national/regional broker/dealers (B/Ds), independent B/Ds, hybrid registered investment advisors (RIAs), independent RIAs, insurance B/Ds, and retail bank B/Ds.

Included with Purchase

Methodology

Methodology

Each report is lead authored by a senior Cerulli analyst with significant industry experience. The report incorporates qualitative and quantitative inputs, based on Cerulli’s proprietary research process. For more on our research process, click here.

Executive summary

Executive Summaries

Get the most important report findings distilled in an easy-to-understand and highly visual format before you begin your journey through the report or use it as a tool for senior leadership.

Interactive report dashboard

Interactive Report Dashboards

Access consolidated data from multiple report exhibits in a single comparative view. Flexibly build your view of data with customizable filters and share the results in a format that meets your requirements.

Analyst support

Analyst Support

Got a question? Our analysts are available to help you interpret and analyze key findings as well as provide their perspective on industry trends.

Data

Data Behind This Report

Data is the foundation of our reports. Each study contains nearly 100 exhibits, available to buyers in Excel format. Extract and explore Cerulli’s data and analysis your way.

Digital

Digital Access

Access your reports digitally anytime, anywhere, on any device through our client portal.

A Note From the Author

Wirehouses Are Under Pressure to Preserve Marketshare

Marina Shtyrkov

Marina Shtyrkov

Associate Director

Bio →

Marina Shtyrkov

Marina Shtyrkov

Associate Director

Marina specializes in retail financial advisor trends across affiliation models. She is a member of the Intermediary practice, where she leads research for two annual reports. She also contributes to The Cerulli Edge series and generates quantitative analysis to support strategic consulting engagements.

Prior to joining Cerulli Associates, Marina was at Baystate Financial. In her role, she managed the pre-sales process for a financial planning practice, facilitated case design, and helped implement individualized client strategies.

Full biography here.

Wirehouses are projected to cede 6.5 percentage points of total asset marketshare by year-end 2025, mainly to hybrid registered investment advisors (RIAs), independent RIAs, and national/regional broker/dealers (B/Ds).

Marketshare in the RIA channels has continued to rise, largely at the expense of the wirehouse channel, which has now lost 6.2 percentage points in asset marketshare since 2010. This can largely be attributed to B/D breakaway teams looking for greater autonomy, the ability to build financial value in their businesses, and a more boutique environment.

National/regional B/Ds’ efforts to recruit wirehouse teams have also proved successful, due to their scale, comparable infrastructure, and advisor-centric firm culture. Cerulli expects the national and regional B/D channel (15.2%) to overtake the wirehouse channel (14.9%) in headcount marketshare as of 2021.

Understand the implications and plan your strategy for success with Cerulli’s latest report, U.S. Advisor Metrics 2021. With detailed analyses of advisor market sizing, client relationships, B/D support, investment decisions and product use, practice challenges, and growth opportunities, this research offers a comprehensive overview of the dynamics at play in the U.S. wealth management market.

CONTACT US

Want More Information?

Learn more about this report and related Cerulli research.

Contact Us

You May Also be Interested in:

  • Annual report
  • The Cerulli Edge
  • Cerulli Lodestar
Consulting Page module Rocket 120820

STRATEGIC CONSULTING & CUSTOM RESEARCH

Cerulli Consulting

Understand where to allocate resources to achieve your objectives. We can help you determine which initiatives are likely to be successful and those that may not achieve the desired effect. In an increasingly competitive market, our objectivity and experience can help you to advance your firm’s unique strengths.

Learn More

We use cookies to improve your site experience, distinguish you from other users and support the marketing of our services. These cookies may store your personal information. By continuing to use our website, you agree to the storing of cookies on your device. For more information, please visit our Privacy Notice.