U.S. Advisor Metrics 2024
Adding Services to Scale
Strengthen and Scale Advisor Relationships
- Understand advisor compensation trends and the impact of compensation on firm growth
- Review the evolution of advisor compensation models across channels, including the use of alternative pricing and pay structures
- Review the changing role of the branch manager in shaping post-pandemic firm culture through advisor development, recruiting, and branch operations
- Analyze dashboards designed to provide a comprehensive overview of advisor demographics, staffing, growth, and fees
- Evaluate 10-year historical market sizing trends and projections for the U.S. financial advisor marketplace across channels
Buy Now
Summary
This report provides a broad and deep perspective on financial advisors, highlighting their most critical needs, risks, opportunities, and challenges. With a holistic perspective, the data and analysis cover financial advisors operating across all channels, including wirehouses, national/regional broker/dealers (B/Ds), independent B/Ds, hybrid registered investment advisors (RIAs), independent RIAs, insurance B/Ds, and retail bank B/Ds.
A Note From the Author
26% of Advisors Remain Unsure of Their Succession Plan

Andrew Blake
Associate Director
Bio →

Andrew Blake
Associate Director
Andrew is an Associate Director in the Wealth Management practice. He specializes in asset manager distribution strategies for products sold through financial advisors and is the author of The Cerulli Report—U.S. Intermediary Distribution. Before joining Cerulli Associates, he gained distribution experience at several firms, including Manulife John Hancock Investments. He also authored The Cerulli Report—U.S. Advisor Metrics, which explores trends in advisor practices, such as the use of investment products, client relationships, fees charged, and service offerings.
In his role, Andrew is also responsible for various strategic consulting engagements, focusing on key areas such as growth strategies, practice management, service expansion, M&A due diligence, product development, and distribution strategies.
Full biography here.
The effective succession and transition of advisory practices remains crucial for both advisors and wealth management firms. Our research shows:
- Over the next decade, 105,887 advisors plan to retire, comprising 37.4% of industry headcount and 41.4% of total assets.
- More than one-quarter (26%) of advisors who anticipate retiring within the next decade are unsure of their succession plans.
- RIA acquisition opportunities remain abundant as independent RIAs are the most likely to seek an external sale of their business, with one-third of transitioning advisors in the channel indicating that is their plan.
The need for business succession planning services is greater than ever. Independent broker/dealers and other third-party service providers have an important opportunity to provide expert guidance to advisors looking to develop or implement a business succession plan. Cerulli’s report, U.S. Advisor Metrics 2024, addresses this and more. Gain access to detailed analyses of advisor market sizing, client relationships, B/D support, investment product use, practice challenges, and growth opportunities.
CONTACT US
Want More Information?
Learn more about this report and related Cerulli research.
Contact Us
Included with Purchase
Methodology
Each report is lead authored by a senior Cerulli analyst with significant industry experience. The report incorporates qualitative and quantitative inputs, based on Cerulli’s proprietary research process. For more on our research process, click here.
Executive Summaries
Get the most important report findings distilled in an easy-to-understand and highly visual format before you begin your journey through the report or use it as a tool for senior leadership.
Interactive Report Dashboards
Access consolidated data from multiple report exhibits in a single comparative view. Flexibly build your view of data with customizable filters and share the results in a format that meets your requirements.
Analyst Support
Got a question? Our analysts are available to help you interpret and analyze key findings as well as provide their perspective on industry trends.
Data Behind This Report
Data is the foundation of our reports. Each study contains nearly 100 exhibits, available to buyers in Excel format. Extract and explore Cerulli’s data and analysis your way.
Digital Access
Access your reports digitally anytime, anywhere, on any device through our client portal.
You May Also be Interested in:
- Annual report
- The Cerulli Edge

STRATEGIC CONSULTING & CUSTOM RESEARCH
Cerulli Consulting
Understand where to allocate resources to achieve your objectives. We can help you determine which initiatives are likely to be successful and those that may not achieve the desired effect. In an increasingly competitive market, our objectivity and experience can help you to advance your firm’s unique strengths.