
The U.S. Broker/Dealer Marketplace: Evolving Marketplace Dynamics
June 10, 2021
Explore the dynamics driving marketplace changes—including factors driving advisor affiliation choices, B/D advisor productivity across channels, and service model updates.
Presented by:

Michael Rose
Director
Bio →

Michael Rose
Director
As associate director of the Wealth Management practice, Michael is responsible for researching trends within the wealth management industry that impact broker/dealers. In this capacity, he regularly engages with key constituents that comprise the wealth management ecosystem, including investors, financial advisors, financial institutions, and technology providers, in order to measure key market characteristics and to advise financial institutions. Michael also collaborates with his Cerulli colleagues in support of the firm’s broader research into the wealth management industry.
Prior to joining Cerulli, Michael spent eight years working as a financial advisor, providing comprehensive wealth management services to high-net-worth individuals and families. Prior to his role as a financial advisor, Michael served as a research analyst for IDC, where he was responsible for researching trends within the technology industry and advising senior business executives on product strategy.
Full biography here.
Summary
Join Cerulli’s Michael Rose, associate director, for a strategic update on the U.S. broker/dealer (B/D) marketplace. This moderated question and answer session will explore the dynamics driving marketplace changes—including factors driving advisor affiliation choices, B/D advisor productivity across channels, and service model updates—and assess what these changes mean to asset managers seeking to expand distribution. This presentation will also cover key market sizing, service model shifts, and strategies asset managers can use to better engage distributors.
Key topics addressed:
- Opportunities and threats to B/D marketshare
- Advisor movement triggers, cross-channel movement, and recruiting takeaways
- Compelling distribution opportunities for asset managers
- Insight into distributors’ strategic direction, needs, challenges, and opportunities
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