
The U.S. Broker/Dealer Marketplace: Evolving Marketplace Dynamics
June 10, 2021
Explore the dynamics driving marketplace changes—including factors driving advisor affiliation choices, B/D advisor productivity across channels, and service model updates.
Presented by:

Michael Rose, CFP, MST
Director
Bio →

Michael Rose, CFP, MST
Director
Michael is a Director and co-head of Cerulli’s Wealth Management practice where he leads a team of analysts dedicated to developing data and insights to support Cerulli’s published research and consulting business. Michael specializes in research and consulting related to the delivery of wealth management services by broker/dealers in addition to wealth management technology utilized across all channels and he is the lead author of Cerulli’s U.S. Broker/Dealer Marketplace and State of U.S. Wealth Management Technology reports. Michael regularly engages with key constituents across the wealth management ecosystem, including financial advisors, wealth management firms, asset management firms, and technology providers, in order to measure key market characteristics and to advise executives.
Prior to joining Cerulli, Michael spent eight years working as a financial advisor, providing comprehensive wealth management services to high-net-worth individuals and families. Prior to his role as a financial advisor, Michael served as a market researcher and consultant for IDC, where he was responsible for researching trends within the infrastructure software marketplace and advising senior business executives on technology and product strategy.
Full biography here.
Summary
Join Cerulli’s Michael Rose, associate director, for a strategic update on the U.S. broker/dealer (B/D) marketplace. This moderated question and answer session will explore the dynamics driving marketplace changes—including factors driving advisor affiliation choices, B/D advisor productivity across channels, and service model updates—and assess what these changes mean to asset managers seeking to expand distribution. This presentation will also cover key market sizing, service model shifts, and strategies asset managers can use to better engage distributors.
Key topics addressed:
- Opportunities and threats to B/D marketshare
- Advisor movement triggers, cross-channel movement, and recruiting takeaways
- Compelling distribution opportunities for asset managers
- Insight into distributors’ strategic direction, needs, challenges, and opportunities
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