
The U.S. Broker/Dealer Marketplace: Evolving Marketplace Dynamics
June 10, 2021
Explore the dynamics driving marketplace changes—including factors driving advisor affiliation choices, B/D advisor productivity across channels, and service model updates.
Presented by:

Michael Rose, MST
Director
Bio →

Michael Rose, MST
Director
Michael is a director within Cerulli’s Wealth Management practice, where he researches key elements of the wealth management industry, with an emphasis on broker/dealers and wealth management technology. In this capacity, he regularly engages with constituents across the wealth management ecosystem, including retail investors, financial advisors, and executives within wealth management, asset management, and technology firms, in order to support Cerulli’s market research initiatives.
Prior to joining Cerulli, Michael spent eight years working as a financial advisor, providing comprehensive wealth management services to high-net-worth individuals and families. Prior to his role as a financial advisor, Michael served as a research analyst for IDC, where he was responsible for researching trends within the technology industry and advising senior business executives on product strategy.
Full biography here.
Summary
Join Cerulli’s Michael Rose, associate director, for a strategic update on the U.S. broker/dealer (B/D) marketplace. This moderated question and answer session will explore the dynamics driving marketplace changes—including factors driving advisor affiliation choices, B/D advisor productivity across channels, and service model updates—and assess what these changes mean to asset managers seeking to expand distribution. This presentation will also cover key market sizing, service model shifts, and strategies asset managers can use to better engage distributors.
Key topics addressed:
- Opportunities and threats to B/D marketshare
- Advisor movement triggers, cross-channel movement, and recruiting takeaways
- Compelling distribution opportunities for asset managers
- Insight into distributors’ strategic direction, needs, challenges, and opportunities
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