U.S. Exchange-Traded Fund Markets 2024
Frontier Exposures
Explore ETF Product Innovation
- Analyze issuer buildout of sustainable and thematic ETF product lines
- Evaluate issuer use of index providers, including smaller firms and self-indexing
- Review enhanced coverage of direct channel and institutional use of ETFs
- Review ETF product distribution trends, including sales organizational structures and strategic partnerships with intermediaries
- Gain insight into the Canadian ETF market, strategic product development plans, distribution channel sizing, and challenges surrounding growth and distribution
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Summary
Examine the U.S. exchange-traded product industry from the perspective of existing issuers and new entrants, as well as those using their products, including advisors, institutions, and households. Monitor ongoing industry trends such as fee compression, the shift toward a wider variety of products, including actively managed equity (transparent and semi-transparent) and fixed-income ETFs, and identify other product trends.
A Note from the Author
Could Private Capital ETFs Spur Financial Advisor Allocations to Alternatives?

Daniil Shapiro, CFA
Director
Bio →

Daniil Shapiro, CFA
Director
Daniil is part of Cerulli’s Product Development practice, where he works on the identification, analysis, and reporting of asset management industry trends with a focus on exchange-traded funds (ETFs) and alternative investments.
Prior to joining Cerulli Associates, Daniil was part of the Product Management and Business Intelligence teams with the MainStay Funds, part of New York Life Investment Management. At MainStay, Daniil supported sales efforts via fund and ETF competitive analysis, product research, and development of marketing materials, as well as performance reporting. Before New York Life, Daniil was part of the risk management practice at Accenture, and held risk and compliance roles at HSBC’s investment bank.
Full biography here.
Advisor allocations to alternative investments remain low—about half of advisors do not use alternative investments exposures due to a mix of concerns about liquidity, heightened fees, product complexity, and burdensome subscription/redemption processes on the illiquid side combined with a lack of liquid private capital product.
While not a perfect replacement to illiquid alternative exposures, an exchange-traded fund (ETF) could be a solution for a cohort of financial advisors looking to initiate use of alternative investments exposures with greater operational ease.
Cerulli believes that if ETF issuers identify quality processes and methodologies for offering products that offer access to private capital—likely through solutions that mix public and private exposures—they will find a meaningful market amongst financial advisors who may not require the highest-end pure-play illiquid offering but instead want to offer clients simpler exposure to private capital markets.
Learn more about the opportunities and challenges associated with distributing alternative ETFs and more in The Cerulli Report—U.S. Exchange-Traded Fund Markets 2024.
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