The Right Investment Product
Mutual funds, exchange-traded funds (ETFs), thematics, separately managed accounts (SMAs), collective investment trust (CITs). Which product types and investment structures carry growth potential for managers seeking to expand their footprint?
Cerulli’s Outlook for Global Expansion
Evaluate Regional Demand for Investment Product
United States
Foreign managers planning an expansion into the U.S. market should consider delivering their strategies via model-driven separately managed accounts (SMAs) because of their cost-efficiency. The structure is one of the most straightforward inroads for U.S. market expansion.
Europe
Demand for thematic funds among private banks and independent wealth managers (IWMs) in Europe is on the rise, driven by investor demand for sustainability and technology. More than one-third of asset managers expect private banks’ demand for such products to increase over the next two years.
Asia Pacific
Thematic equity funds have been gaining traction across many markets in Asia. Since 2020, many managers have launched funds with sector themes, with high growth sectors such as technology and healthcare in an appeal to retail investors.
Determine Which Product Structure Will Carry Market Success
Use our guidebook as your knowledge passport
Explore More Criteria for Successful Expansion
Meet Our Subject Matter Experts
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Jared F. Baucom
Managing Director, Global Sales & Marketing
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Jared F. Baucom
Managing Director, Global Sales & Marketing
Jared is responsible for global sales, business development, and client service, including oversight of and coordination with the marketing team.
Prior to joining Cerulli, Jared worked as an equity analyst at Baring Asset Management, where he was responsible for the U.S. Utilities sector and also contributed to the U.S. Industrials sector. Prior to Barings, Jared spent two years at State Street Bank.
Full biography here.
Bing Waldert
Managing Director, U.S. Research
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Bing Waldert
Managing Director, U.S. Research
Bing Waldert leads Cerulli’s U.S. Research team comprising seven research practices that cover all elements of the U.S. asset management, wealth management, and retirement markets. He has authored Cerulli reports on the wealth management industry, high-net-worth market, the annuity industry, and retirement markets. He is a frequent board-level and C-suite speaker and well-regarded industry thought leader. He has spoken in front of the Investment Company Institute (ICI), the Asset Management Association of China (AMAC), the Investments and Wealth Institute (IWI), and the Money Management Institute (MMI).
He has worked on client projects on emerging manager expansion strategies, independent registered investment advisors (RIAs), multi-family offices (MFOs), investment platforms, and the outsourced chief investment officer (OCIO) industry. In addition, he has advised multiple private equity firms on acquisitions in the wealth management space.
Full biography here.
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