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The Democratization of Private Assets in Europe

April 25, 2022

Explore the product structures and distribution channels alternative managers can leverage to address retail demand in Europe for private assets.

Demand for private assets amongst retail investors in Europe is rising, but high fees, risk aversion, lack of liquidity, and complexity of investments prevent wealth managers from higher allocations.

Private Banks and Wealth Managers: Main Barriers Preventing Higher Allocations to Private Assets, 2022

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Source: Cerulli Associates

This white paper explores how alternative managers can address this segment of the market with holistic analysis of actual and expected allocations across banks and wealth managers in key European markets. It also provides an in-depth overview of the vehicles wealth managers and banks prefer when investing in private assets.

Use this white paper to explore

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Market drivers

Regulation, platform innovation, and demand from retail investors are accelerating interest in private assets.

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Current and expected allocations

Understand how private banks and wealth managers are allocating to private assets now and how they plan to in the future in the largest European markets.


Investment vehicle preferences

Evaluate prevalent product structures amongst private banks and wealth managers and prepare to address liquidity, risk, and high minimums.

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Submit your information to download a PDF of the paper

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Strategic Consulting & Custom Research

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Understand where to allocate resources to achieve your objectives. We can help you determine which initiatives are likely to be successful and those that may not achieve the desired effect. In an increasingly competitive market, our objectivity and experience can help you to advance your firm’s unique strengths.

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