North American Institutional Markets 2025
Managing Liquidity and Private Investment Exposures
Track Product- and Service-Level Demands
- Examine the needs of institutional asset owners across client segments, and how asset managers can collaborate with asset owners to offer investment solutions that fit their needs
- Explore the shift toward private investments in an inflationary environment
- Assess liability-driven investors’ approach to potential rising-rate environment
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Summary
This report focuses on trends in U.S. institutional markets and includes an analysis of the Canadian defined benefit marketplace. It covers how managers are serving the evolving needs of each institutional client segment (defined benefit, endowments and foundations, health and hospital systems, and insurance general accounts). It also examines how asset managers organize their distribution and marketing teams to market products and solutions to institutional clients. Areas of focus include trends in investment vehicle use (particularly collective investment trusts), asset allocation trends, and uptake of active versus passive strategies.
A Note from the Author
Illiquidity Concerns Drive Institutions to Secondary Market and Evergreen Fund Space
James Tamposi, CFA
Associate Director
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James Tamposi, CFA
Associate Director
James (Jack) is an Associate Director in the Institutional practice, specializing in research and consulting related to institutional asset owners—including defined benefit plans, endowments, foundations, insurance companies, and healthcare organizations—and third-party allocators such as consultants and outsourced chief investment officers (OCIOs). Having contributed to reports across Cerulli’s suite of institutional research, he is the lead author of Cerulli’s North American Institutional Markets report, and he leads a team of analysts dedicated to developing data and insights to support Cerulli’s published research and consulting business. Supporting the firm’s consulting business, Jack has led institutional market entry strategy and pricing optimization projects for U.S. and non-U.S. asset managers.
Jack serves as President and Treasurer for the Massachusetts Air & Space Museum, a non-profit focused on fostering education through the preservation of aviation history. Prior to joining Cerulli, Jack worked as a Research Associate for Chatham Partners.
Full biography here.
Prolonged interest rate struggles, market volatility, government policy changes, and a sluggish private equity exit environment have bolstered institutional investors’ concerns about liquidity. According to our research, more than half (59%) of asset owners cite illiquidity as a concern for private investment allocations.
With the exit environment a cause for concern, investors have increasingly leveraged secondary markets and evergreen funds to manage liquidity. The need for liquidity has driven secondary market transactions to new heights. While providing a safety net for secondary sellers, secondary markets offer buyers the potential to capture better risk-adjusted returns by employing a more detailed approach to building their exposures. Similarly, the private evergreen fund space has grown, offering investors increased flexibility via the ability to tactically adjust exposures and enhance the liquidity of their private market portfolios.
As both the secondary market and evergreen funds become common tools for portfolio management (rather than, in the case of the former, an emergency measure for liquidity-distressed investors), asset owners will have more flexibility to reshape their private market exposures and pursue opportunistic initiatives.
Explore this topic and more in The Cerulli Report—North American Institutional Markets 2025. Assess evolving institutional demand and gain comprehensive market sizing and asset projections across key institutional client segments.
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