Report

North American Institutional Markets 2025

Managing Liquidity and Private Investment Exposures

Track Product- and Service-Level Demands

  • Examine the needs of institutional asset owners across client segments, and how asset managers can collaborate with asset owners to offer investment solutions that fit their needs
  • Explore the shift toward private investments in an inflationary environment
  • Assess liability-driven investors’ approach to potential rising-rate environment

$21,500

Discounts available for bulk purchase

REPORT3

Buy Now

Mason Gillespie

Mason Gillespie

Associate Director, Account Management

Boston HQ +1 617.437.0084

Summary

This report focuses on trends in U.S. institutional markets and includes an analysis of the Canadian defined benefit marketplace. It covers how managers are serving the evolving needs of each institutional client segment (defined benefit, endowments and foundations, health and hospital systems, and insurance general accounts). It also examines how asset managers organize their distribution and marketing teams to market products and solutions to institutional clients. Areas of focus include trends in investment vehicle use (particularly collective investment trusts), asset allocation trends, and uptake of active versus passive strategies.

A Note from the Author

Illiquidity Concerns Drive Institutions to Secondary Market and Evergreen Fund Space

James Tamposi, CFA

James Tamposi, CFA

Associate Director

Bio →

James Tamposi, CFA

James Tamposi, CFA

Associate Director

James (Jack) is an Associate Director in the Institutional practice, specializing in research and consulting related to institutional asset owners—including defined benefit plans, endowments, foundations, insurance companies, and healthcare organizations—and third-party allocators such as consultants and outsourced chief investment officers (OCIOs). Having contributed to reports across Cerulli’s suite of institutional research, he is the lead author of Cerulli’s North American Institutional Markets report, and he leads a team of analysts dedicated to developing data and insights to support Cerulli’s published research and consulting business. Supporting the firm’s consulting business, Jack has led institutional market entry strategy and pricing optimization projects for U.S. and non-U.S. asset managers.

Jack serves as President and Treasurer for the Massachusetts Air & Space Museum, a non-profit focused on fostering education through the preservation of aviation history. Prior to joining Cerulli, Jack worked as a Research Associate for Chatham Partners.

Full biography here.

Prolonged interest rate struggles, market volatility, government policy changes, and a sluggish private equity exit environment have bolstered institutional investors’ concerns about liquidity. According to our research, more than half (59%) of asset owners cite illiquidity as a concern for private investment allocations.

With the exit environment a cause for concern, investors have increasingly leveraged secondary markets and evergreen funds to manage liquidity. The need for liquidity has driven secondary market transactions to new heights. While providing a safety net for secondary sellers, secondary markets offer buyers the potential to capture better risk-adjusted returns by employing a more detailed approach to building their exposures. Similarly, the private evergreen fund space has grown, offering investors increased flexibility via the ability to tactically adjust exposures and enhance the liquidity of their private market portfolios.

As both the secondary market and evergreen funds become common tools for portfolio management (rather than, in the case of the former, an emergency measure for liquidity-distressed investors), asset owners will have more flexibility to reshape their private market exposures and pursue opportunistic initiatives.

Explore this topic and more in The Cerulli Report—North American Institutional Markets 2025. Assess evolving institutional demand and gain comprehensive market sizing and asset projections across key institutional client segments.

Contact us

Want more information?

Learn more about this report and related Cerulli research.

Contact Us

Included with Purchase

Methodology

Methodology

Each report is lead authored by a senior Cerulli analyst with significant industry experience. The report incorporates qualitative and quantitative inputs, based on Cerulli’s proprietary research process. For more on our research process, click here.

Executive summary

Executive Summary

Get the most important report findings distilled in an easy-to-understand and highly visual format before you begin your journey through the report or use it as a tool for senior leadership.

Interactive report dashboard

Interactive Report Dashboard

Access consolidated data from multiple report exhibits in a single comparative view. Flexibly build your view of data with customizable filters and share the results in a format that meets your requirements.

Analyst support

Analyst Support

Got a question? Our analysts are available to help you interpret and analyze key findings as well as provide their perspective on industry trends.

Data

Data Behind the Report

Data is the foundation of our reports. Each study contains nearly 100 exhibits, available to buyers in Excel format. Extract and explore Cerulli’s data and analysis your way.

Digital

Digital Access

Access your reports digitally anytime, anywhere, on any device through our client portal.

You May Also be Interested in:

  • Annual report
  • The Cerulli Edge
Consulting Page module Rocket 120820

CUSTOM RESEARCH & STRATEGIC CONSULTING

Cerulli for Consulting

Understand where to allocate resources to achieve your objectives. We can help you determine which initiatives are likely to be successful and those that may not achieve the desired effect. In an increasingly competitive market, our objectivity and experience can help you to advance your firm’s unique strengths.

Learn More

We use cookies to improve your site experience, distinguish you from other users and support the marketing of our services. These cookies may store your personal information. By continuing to use our website, you agree to the storing of cookies on your device. For more information, please visit our Privacy Notice.