European Alternative Investments 2023

Helping Investors Diversify

How Alternative Asset Managers Can Seize New Growth Opportunities

  • Understand how alternative asset managers in Europe can formulate their alternative investment business strategies
  • Evaluate the fundraising opportunities retail clients with lower levels of wealth offer private asset managers
  • Assess rising demand for illiquid assets from different retail distribution channels and advisors’ preferred products across Europe
  • Access a comprehensive analysis of environmental, social, and governance (ESG) integration across hedge fund, private equity, private debt, and real estate investments


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This report explores the European alternative investment landscape, covering institutional investors and private banks and examining the opportunities for selling illiquid investments to retail clients further down the wealth curve. It assesses demand for alternative strategies from different investors, preferred structures for accessing investments, and investors’ outsourcing approaches. In addition, it explores the evolution of investor demand for ESG integration in alternative investments.

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A Note from the Authors

Demand for Private Assets in Europe Grows Among Retail Investors

While institutional investors remain Europe’s major allocators to private assets, high-net-worth (HNW) and ultra-high-net-worth (UHNW) investors are catching up. In fact, most private banks and wealth managers expect their HNW and UHNW clients’ allocations to private assets to increase more than family offices’ allocations.

Cerulli believes that managers that can develop innovative private asset products for private wealth channels are set to attract significant business from private banks and wealth managers over the next three to five years. Assess demand for alternatives in Europe across the spectrum of alternative asset classes and investors (retail and institutional) and develop your approach to the European market with Cerulli’s latest report, European Alternative Investments 2023: Helping Investors Diversify.

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