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White Paper

The Democratization of Private Assets in Europe

April 25, 2022

Explore the product structures and distribution channels alternative managers can leverage to address retail demand in Europe for private assets.

Justina Deveikyte, CAIA

Justina Deveikyte, CAIA


Bio →

Justina Deveikyte, CAIA

Justina Deveikyte, CAIA


Justina joined Cerulli Associates in February 2014 and heads the European Institutional Asset Management research practice. In her role, she is responsible for all research activities relating to institutional investors, the firm’s analysis of alternative investments, the environmental, social, governance (ESG) section, and all data-science-based activities. She also contributes to multiple strategic consulting engagements and The Cerulli Edge series.

Justina is the lead author of several Cerulli reports, covering insurance, retirement, ESG, and alternative investments. Throughout her career, she has successfully developed partnerships with industry associations and has presented at several conferences and events across the Europe.

Prior to joining Cerulli, Justina was a Financial Manager and Global Analyst at Global Food Consulting; she previously has provided professional advice on banking products, including unit-linked insurance and third-pillar pension products at SEB Bank Group.

Full biography here.

Demand for private assets amongst retail investors in Europe is rising, but high fees, risk aversion, lack of liquidity, and complexity of investments prevent wealth managers from higher allocations.

This white paper explores how alternative managers can address this segment of the market with holistic analysis of actual and expected allocations across banks and wealth managers in key European markets. It also provides an in-depth overview of the vehicles wealth managers and banks prefer when investing in private assets.

Use this white paper to explore

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Market drivers

Regulation, platform innovation, and demand from retail investors are accelerating interest in private assets.

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Current and expected allocations

Understand how private banks and wealth managers are allocating to private assets now and how they plan to in the future in the largest European markets.


Investment vehicle preferences

Evaluate prevalent product structures amongst private banks and wealth managers and prepare to address liquidity, risk, and high minimums.

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