Asian Distribution Dynamics 2022

Gearing Up for Emerging Opportunities

Identify and Capture Distribution Opportunities in Asia

  • Size the key six markets in Asia
  • Evaluate regulatory developments and implications for managers
  • Examine fee trends and the adoption of exchange-traded funds (ETFs)
  • Explore the prospects of using environmental, social, and governance (ESG) thematic funds in investment-linked plans
  • Assess the investment needs of high-net-worth individuals and evaluate emerging opportunities in the family office segment


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Manni Huang

Manni Huang

Associate Director, Account Management, Asia


Size and identify opportunities in Asia ex-Japan’s mutual fund markets. Covering the six key markets of China, Hong Kong, India, Korea, Singapore, and Taiwan, this report focuses on key areas such as market sizing, product development, distribution strategies, and revenue and fee analysis.

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Each report is lead authored by a senior Cerulli analyst with significant industry experience. The report incorporates qualitative and quantitative inputs, based on Cerulli’s proprietary research process. For more on our research process, click here.

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A Note from the Author

Tapping Asia’s Growing Wealth Management Pool

Leena Dagade

Leena Dagade

Associate Director

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Leena Dagade

Leena Dagade

Associate Director

Based in Cerulli's Singapore office, Leena is responsible for retail research in the Asian asset management industry. She is the lead analyst for the Environmental, Social, and Governance (ESG) research practice in Asia and contributes to Asian institutional reports, Cerulli Edge publications, and consulting projects.  

Prior to joining Cerulli, she was a deputy editor for an online financial publishing firm, covering the asset and wealth management industry in Asia. Previously, she worked with a real-time financial news and market data firm and an asset management company. 

Full biography here.

Asia’s wealth segment is flourishing, providing fertile ground for the asset management industry to tap into. The growing high-net-worth (HNW) and ultra-HNW segment has become a strategic focus for private banks and wealth managers as they look to increase revenues sourced from this segment amid an uncertain outlook over the global economic environment and market conditions.

As investors scout for better returns, they continue to look for equity exposure, especially in long-term thematic sectors; alternatives; and environmental, social, and governance (ESG) investment strategies.

According to our research, 63% of private banks indicate that their clients are looking to raise allocation to private equity and private debt. Among family offices, 70% believe their clients are interested in increasing their exposure to real estate, and 60% are in favor of raising allocations to private equity. Cerulli’s survey of Asia ex-Japan managers shows a similar trend. Managers see interest in private equity and private debt strategies among family office clients (as chosen by 76% and 67%, respectively, of those polled). New energy-themed funds, chosen by a majority of managers (80%), are also sought by family offices.

Cerulli’s latest report, Asian Distribution Dynamics 2022: Gearing Up for Emerging Opportunities, examines the rising HNW and ultra-HNW segment in the region and explores how managers can meet the dynamic and rapidly evolving needs of family office clients.

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