Explore Emerging Themes Impacting Expansion in Southeast Asia

Emerging growth 3600x1200

Contact Us

Manni Huang

Manni Huang

Associate Director, Account Management, Asia

Tap into Retail, Institutional, and Product Opportunities in Southeast Asia

Trends Among Retail Investors

Thematic and Greater China strategies have gained popularity among retail investors in Southeast Asia in the past year. Cerulli notes that these strategies will continue to stand out as investors seek investment in high-growth sectors and markets.

Which Funds Are Driving Retail Assets?

Thematic funds in the technology and healthcare sectors, as well as Greater China strategies, were among the top-10 fund sectors in 2020.

Trends Among Institutional Investors

Prolonged low interest rates and growing pension assets are pushing asset owners to increase allocations to alternative and offshore markets. Cerulli also sees high growth potential in the retirement segment.

Institutional addressable assets in the Southeast Asia region grew 9.8% to US$369.2 billion in 2020, slower than the 12.4% growth recorded in 2019. Some asset owners have delayed their plans to issue new institutional investment mandates amid market uncertainty.

Southeast Asian Institutional Addressable Assets by Institution Type, 2016–2020E(US$ billions)

SEA exhibit 2.01

Helping asset owners meet their target returns, as well as manage liquidity and risks, are the main focus areas for managers this year.

The Rise of Shariah Asset Management

Shariah investments have the potential to play a bigger role in the Southeast Asian asset management industry. Shariah mutual fund assets under management (AUM) in Southeast Asia have been expanding at a steady pace, recording a compound annual growth rate of 9.7% over the five years to 2020.

New partnership opportunities with global managers will emerge as innovation—combining the principles of Shariah and ESG—into a product take shape.

Contact Us

Cerulli can help you to evaluate opportunities for product innovation and distribution expansion. Learn more about our Asian consulting services.

Learn More

Asia Pacific

Subject Matter Experts

Ken Yap, CFA

Ken Yap, CFA

Managing Director, Asia

Bio →

Ken Yap, CFA

Ken Yap, CFA

Managing Director, Asia

Ken Yap is managing director of Cerulli’s Asia Pacific office. He oversees Cerulli’s business development strategy and research initiatives in the region. For 19 years, Ken has worked with asset managers, distributors, and financial institutions, identifying expansion opportunities with his deep knowledge of the market. He specializes in product development and market entry strategies into Asia’s established and emerging markets.

Prior to leading the Singapore office, Ken covered local and global asset management and distribution trends in Cerulli’s London and Boston offices. Before joining Cerulli, Ken was a consultant at Analysys’ Cambridge office in the U.K.

Full biography here.

Shannen Wong

Shannen Wong

Senior Analyst

Bio →

Shannen Wong

Shannen Wong

Senior Analyst

Shannen is one of the main analysts at Cerulli Associates covering SEA markets. She is a member of the Institutional practice and provides qualitative analysis support for all Asian reports. She also contributes to The Cerulli Edge series.

Prior to joining Cerulli Associates, Shannen worked for trade publications, covering the asset management industry in Asia for four years.

Full biography here.

Jaslyn Ong

Jaslyn Ong

Research Analyst

Bio →

Jaslyn Ong

Jaslyn Ong

Research Analyst

Jaslyn leads the research for two of Cerulli’s annual reports: The Cerulli Report—Asset Management in Southeast Asia and The Cerulli Report—Institutional Asset Management in Asia. She also contributes to The Cerulli Edge—Asian Monthly Product Trends and generates quantitative analysis to support strategic consulting engagements. Specifically, Jaslyn covers the asset management markets of Hong Kong, Malaysia, Singapore, and Thailand.

Prior to Cerulli, Jaslyn was with the Asia Pacific asset management research team at PwC. Prior to that, she worked briefly with Prudential as a financial consultant during her penultimate years of university.

Full biography here.

Strategic consulting graphic blue 1640x917

Strategic Consulting

Understand where to allocate resources to achieve your objectives. We can help you determine which initiatives are likely to be successful and those that may not achieve the desired effect. In an increasingly competitive market, our objectivity and experience can help you to advance your firm’s unique strengths.

Learn More

You may also be interested in:

  • Annual report
  • Cerulli Edge
  • Cerulli Lodestar

We use cookies to improve your site experience, distinguish you from other users and support the marketing of our services. These cookies may store your personal information. By continuing to use our website, you agree to the storing of cookies on your device. For more information, please visit our Privacy Notice.