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The Cerulli Edge™—Advisor Edition provides key
industry trends and quarterly data from the intermediary
marketplace. Addressing the most salient issues facing advisors
and broker/dealer firms–and the product providers with which
they do business– the publication includes case studies, best
practice scenarios, and proprietary data gleaned from quarterly
surveys.
Topics include advisor marketsizing, key
advisor attributes, book and practice analysis, portfolio
construction, mutual funds, insurance and alternative products,
managed accounts, retirement continuum issues, satisfaction
metrics, and asset management selection.
The annual subscription for the quarterly
publication is $6,000 per client firm, and includes a separate
copy for each key executive (up to 15 copies). |

2Q 2008


Highlights from the 2Q 2008
issue of The Cerulli Edge™—Advisor Edition include:
- Much has changed in the financial industry, and recruiting
efforts have been slow to catch up. Fewer young people are
choosing careers as financial advisors, and the industry is
increasingly relying on a shrinking talent pool. In 2007, just
3% of the advisorforce was under the age of 30, according to
Cerulli research.
- Nearly two-thirds of advisors state that they want to go to
a less restrictive channel. However, the idea of advisor
independence isn’t just leaving a wirehouse to form an RIA. In
fact, Cerulli research reveals that less than a third of
wirehouse advisor movement was to an independent B/D firm.
- While advisors switching firms overwhelmingly reported to
Cerulli that they take the vast majority of their clients with
them, we believe that there is some revisionist history in these
self-reported numbers. Nevertheless, top-producing advisors can
generally reach their old level of production within two years.
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